A lot of big-time consumer brands are jumping all over the viral bandwagon. From a creative standpoint, I think it's a good thing. From a media buying standpoint, it's exceptional. But, I'd like to make one point of clarification …
The Mother Goose Of Boutique Hotels
Want to stay in an expensive shoe, next time you're in Barcelona? Then, Casa Camper could be just the place. …
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McD’s Jumps Through Hoops (Morgan Spurlock, It’s All Your Fault)
Let's assume for the sake of argument that there is such a thing as a fruit buzz. After all, I do feel pretty good after ingesting fresh fruit. What puzzles me here is the fact that McDonald's is going after the low-hanging fruit, as it were. The young ladies concerned with tight-fitting jeans are already convinced that fruit salad is the way to go. It seems the burger chain might do more good (and that is the point, …
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Dodge Muscles Its Way Back Into Starting Lineup
Dodge is bringing back the Charger after a 17-year hiatus. The Detroit car maker is gearing up for the summer selling season with an ad blitz set to unleash on June 1. Not incidentally, Warner Brothers studios is releasing the big screen version Dukes of Hazard this summer. You don't think the two events might be related, do you? According to Ad Age, the peak sales year for the Charger was 1973, when it sold 119,318 …
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24/7 In The 501
"American Copywriter," John January, likes the new Levi's 501 Uncomplicate campaign a lot. What's not to like? January says, "It's an absolute, total, way-out-of-the-park home run. The piece nails the brand's 'authenticity.'" He goes on to expain how the web offers a gigantic opportunity for branded storytelling, which is something I'm a big proponent of. It's nice to see a brand--and an iconic brand, at that--get it …
Beer Breath Enters The Tube
from Promo Magazine: Procter & Gambles' Crest is on the road with a giant tube of toothpaste rolling across America. The Crest Imagine Tour is making stops at major events including food and music festivals, vacation destinations, major cities and other venues where visitors can step into the toothpaste tube-Crest Whitening Plus Scope-to use brushing stations to brush their teeth. The tour stops next at the …
Netflix Knocks Out One Challenger
from Associated Press: Wal-Mart Stores Inc. is turning over its online DVD rental business to Netflix Inc., signaling that the world's largest retailer couldn't beat the Internet upstart at its own game. Shares of Netflix surged after the agreement was announced Thursday, rising $4.38, or 28 percent, to $19.88 in pre-market trading. Wal-Mart is offering its existing online DVD rental customers the chance to continue …
Cure Us With An Injection Of Mad Money
At times, it's hard to tell if eBay is a ribald joke or a fantastic business. Today is another one of those times. Buy an award-winning advertising agency - office supplies AND creative staff. Highest bidder wins a box of fairly new office materials as well as incredibly motivated, often provocative and always high-concept group of copywriters/art directors. Ad Age's "Creativity Magazine" called one of their …
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