Ad Age: Internet advertising revenue for the first six months of 2005 hit a record new high, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers, released at the Mixx Conference and Expo yesterday in New York. For the first six months, ad revenue reached about $5.8 billion, which is a 26% increase over the first half of 2004. “The consistent growth in overall revenue shows marketers …
Durham Rockers Repeat As Champs
Adfreak reports Pants, the house band from McKinney + Silver won the Fluid Battle of Ad Bands III last night in NYC. “There’s no winning and losing in rock,” Alex Bogusky told us moments before the Crispin Porter + Bogusky band, Ironic Trucker Hat, took the stage at the Supper Club last night. And when you have competitors with names like The Shameless Haxx and The Happy Endings (to say nothing of the acts mentioned …
Budgetary Considerations
Steve Rubel brings up an excellent question for marketers. Do they presently have a budget allocated for blogs, podcasts and other micro media applications? Yesterday I moderated a panel at MediaPost's Forecast 2006 conference. The challenge before the panel was to resolve this question: how can advertisers, agencies and the media restructure to deal with a micro media universe? The consensus we reached was that TV …
Tom Dick & Harry’s Moose Call
Philadelphia Daily News: Seen those posters for Moosehead around town? They've been popping up on telephone poles on South Street, Old City and elsewhere. No names, no ad copy, just a green silhouette of a moose head. You're witnessing the start of a quirky marketing campaign to revive one of Canada's classic but forgotten lagers. Whether it works or not, Moosehead's effort to rebuild its brand reveals much about …
Spoiled Teens Deploy Arsenal Of Brand-Specific Nags
Cincinnati Enquirer: American teenagers spend more than $150 billion a year - more than the gross domestic product of Finland, Ireland or Chile. These eager young consumers are the darlings of marketers, who pump more than $15 billion into getting them to buy everything from Louis Vuitton purses - de riguer for back-to-school this fall - to BlackBerry personal digital assistants. But their freewheeling spending is …
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Don’t Judge A “Ham + Cheese” By Its Wrapper
Thanks to Frederik Samuels for posting the following ad, created by Heye + Partners. Translation: Nice Try, Mom... …
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Run Your Best Elevator Version Up The Flagpole
For years, big brands have shunned unsolicited ideas due to the legal issues associated with their implementation. It seems the times they are a changin'. Two Fortune 100 companies (in beverages and health & beauty respectively) want to meet people with superb ideas in early October to help bring your ideas to life. PSFK has been asked to help find 25 clever persons to attend a round of 'speed-investing' in early …
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directNIC Weathers Storm
Inc.: They worked around the clock or slept on the floor, ate a stash of food, and watched the streets break out into chaos below. But resilient Web hosting firm directNIC.com, a New Orleans branch of Intercosmos Media Group, kept much of Louisiana online at the height of Hurricane Katrina and through its aftermath. Holed up on the 10th floor of a downtown office tower, directNIC, which hosts some 800,000 Web sites …