Adweek: Independent TDA Advertising & Design said it has launched a $1.3 million print campaign for Crocs casual footwear tagged “Ugly can be beautiful.” For the shoemaker’s first consumer advertising, Boulder, Colo.-based TDA crafted three full-page executions playfully “acknowledging Crocs strengths and weaknesses at the same time,” said shop creative director and copywriter Jonathan Schoenberg. […]
Lewis Lazare: It’s almost enough to make a grown man weep for joy. We’re talking about the debut this week of a dramatically different ad campaign from trendsetting shop Wieden + Kennedy in Portland, Ore., for Miller High Life, known for many years as the champagne of bottled beers. Miller High Life’s gloriously literate “Girl […]
Frederik Samuel kindly points out that Quark’s new logo is already in market, but sadly it belongs to another entity. Oops.
First Jeff Jarvis launches an all out assualt on Dell. Now Sun Microsystems is getting in to the act. Sun Censored but Not Silent Top business publications refused to run our bold ad concepts because the headlines were thought too controversial. At Sun, we’re the radical engineers that build “ass-whoopin” technology – we’re not Miss […]
The New York Times: The biggest problem in the newspaper industry is capturing readers between 18 and 34 years old, and now The Associated Press is looking to tackle that problem head on. On Monday, the 157-year-old wire service is to start its “younger audience service,” offering articles and “experiences” in multimedia formats, with audio, […]
USA Today: In its quest to make cars more like futuristic computer Hal 9000, OnStar, General Motors’ in-car telecommunications system, now will give owners e-mail updates from their vehicles reporting problems or reminding about maintenance needs, officials said Tuesday. The service will tell car owners how long they have until they need to change the […]
I like to see Lewis Lazare upset by a weak ad campaign. Seriously, it’s a fun way to start the day. Much as it pains us to say so, American Airlines is sticking with the mantra “We Know Why You Fly” that the carrier introduced a year ago in an ad campaign from TM Advertising […]
Ernie Schenck turned his CA column over to Neil French this issue. The results are hilarious and didactic. There’s a Confucian saying that “he who asks humbly teaches how to refuse.” Well, “submitting” ads for approval is demanding refusal plus a damn good hiding, in my view. And while we’re meandering down this side-road, why […]