I don't read Slovakian*, so it's hard to determine precisely what's going on with the ads above, but it looks like Heinz and KFC have the exact same visual cliches running for different spicy products. I know there are no new ideas, but on the heels of the One Show call-for-entries debacle, thievery is beginning to look like a trend. [*via Ad Arena] …
A New South Wales Vent
"In the factory we make cosmetics, but in the store we sell hope." -Charles Revlon Michael Kiely: There's an old joke in the ad biz: "You only need one thing to succeed in the advertising business: sincerity. And when you learn to fake that you've got it made!" The truth is not so far from the exaggeration. Anyone who has (like me) been in the ad game for any amount of time (I've done 20 years hard labour) can tell …
Make Your Customer Relations Efforts 100% Transparent
Fortune Small Business is running a piece on Umbria, a market research firm in Boulder that designs software to find useful consumer intelligence on the Internet. Izze Beverage, a 45-employee Boulder company that makes sparkling fruit juices, recently engaged Umbria to track what bloggers were saying about rival brands. When a blogger had a bad fruit juice experience with one of his competitors, the result was often …
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Charlie Don’t Type
Another fake blog has reared its anthropomorphic head. This time it's written by a dolphin named Flip, care of Frontier Airlines. Here is Flip's opening salvo: Good citizens of Denver, welcome to my Blog! I hope you like it, because it's really hard to type with flippers. Dumb. [via Jaffe Juice] …
Incentives For Hybrid Drivers
Cities are encouraging citizens to drive hybrid vehicles with offers of free parking. Thus far, Bekeley, Los Angeles, San Jose, New Haven and Albuquerque are offering such perks. According to WTNH, New Haven's Mayor said, "This isn't about parking, it's about public health. Eighteen percent of our kids suffer from asthma, and statewide the number is 10%. This ordinance sends a powerful message to not only New Haven …
Will The MBA Babble Never Cease?
Ad Age is running a piece on Speedo's new campaign. Stephanie Thompson, the Ad Age writer uses the term "banana hammock" to describe Speedo's product. And while there is humor in that, how do you explain the following client gibberish about the brand's line extension? “We want to layer the cool factor over [Speedo’s] more rational equities,” said Craig Brommers, VP-marketing for Speedo. The reasoning is clear: While …
AT&T’s Outdoor Smarter Than Web Site
AT&T says it brings its customers "Blogging" in a current outdoor execution. But this Flickr user says otherwise, and here's his proof: [via Adrants] …
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Let Your Brand Flag Fly
If you're a forum user with a passion for a certain brand, UserBars.com might be able to hook you up. [via Adverlab] …