Yet another new marketing term has entered the lexicon: Podcasting. I admit, I had no clue what it meant, at first. I also admit that I do not own an iPod–I know, bad form for an Apple evangelist. Now, Steve Rubel kindly makes things clear for those who want the scoop on this new audio-gathering activity.
In his article, “Pondering Podvertising Possibilities,” Rubel says, “A podcast is a time-shifted audio program that can be created using a simple microphone-equipped PC. It is distributed to subscribers via RSS. Users who subscribe to a program
