Are You Having Fun Yet?

Yesterday, after reading in Ad Age that creative people in advertising aren’t having fun anymore, I made the following post to Twitter:
no_fun.jpg
Which led to some excellent “at replies” from Twitter users @missjenny and @emanuelbrown.
@missjenny said, “Amen. My dad’s a welder. He gets to say he’s not having fun. I don’t.” And @emanuelbrown said, “The ‘No Fun’ article feels sycophantic to me. The fundamental issues facing marketing & advertising are conveniently ignored.”
Indeed. That some incredibly well paid people in Manhattan ad agencies don’t want to attend as many client meetings in order to be closer to the work is not now news, nor will it ever be news. So why bring it up here? Because it is news that many ad people live in precious little bubbles and that the trade press happily joins them therein.
In related news, one if five Americans are “confused” by the ads they see on TV, according to an Adweek/Harris poll. Now, that’s what I’d call a fundamental issue. We’re professional communicators but we can’t get through to a sizable segment of the population.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.