Advertising Age tells us today about Gay Gaddis, the Texas cattlewoman behind tech shop, T3. Ms. Gaddis, 50, and her husband, Lee, run an 800-acre working cattle ranch, about an hour and a half outside of Austin, near Marble Falls.
“The land gives you a different set of values,” said Ms. Gaddis, president-CEO of Austin marketing firm T3. “It gives a wholeness that guides a lot of who we are. It translates into how I run the business.”
T3 is one of the country’s largest privately held agencies wholly controlled by a woman.
An Agragian Spirit In Adlandia
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.