Actually, Someone Does Need To Apologize For America

Rick Perry’s people have gone to school on past elections. In fact, we can almost hear them repeating a Clintonism from 1992 here: “It’s the economy, stupid.”

This trailer-like commercial portends a feature presentation. But it’s a movie we’ve all seen before — a dark fantasy perpetuated by those who would do anything to gain office, in order to make obscene profits possible for the richest Americans.

This ad, and Rick Perry’s approach, pisses me off. Is empty rhetoric and flag-waving symbolism backed by a giant war chest all it takes to become President today? Of course it is, but the American people deserve answers, not more over-produced swill.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.