A Fleet Of Beer Buses, Now That’s Lion Worthy

MexicoViaPacifico.com is a new site from Pacifico and Seattle-based Creature.
The site is fed by live web cams that run twenty-four hours a day, and capture all the real-time action happening in front of them. I’m a bit confused though, because I watched the site for several minutes and nothing happened. It must be a bit too early in Baja California.
At any rate, I clicked around and found some older content from the brand like their collection of Surf Buses.
Live web cams are cool, but tricked out VW buses that serve Pacifico are much cooler. I love to see a brand get their head out of the cloud, and take their marketing to the streets.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.