Archives for 2013

Vodka Brands Need Advertising Like Cuckoo’s Need Clocks

Comedy writer and actress Lauren Reeves is helping Adweek readers understand the pointlessness of vodka advertising. “Alcohol is a necessity,” she claims. “Don’t worry, we’re gonna buy it.” Reeves’ analysis is not the most astute I’ve heard, but I think I follow her meaning. People are going to drink. But which type of alcohol will […]

Order Large Buttered Popcorn and Save Yourself from Cinema Advertising

Chew on this…the act of chewing negates the efficacy of adverts, particularly in movie theater settings. According to a new study by a group of researchers from Cologne University, the reason why adverts manage to imprint brand names on our brains is that our lips and the tongue automatically simulate the pronunciation of a new […]

One Brand, Multiple Markets: Century Link Turns In Rough Mix

My favorite NFL team plays home games at Century Link Field. The communications technology company also has a large presence in Omaha, my hometown. Therefore, I want to like Century Link, but a print ad like this subtracts several points from the “brand love” scorecard. Worse than the say-nothing-to-no-one use of stock photography here, are […]

Over Sharing On Tweetbook Is Not Appetizing

People like to take photos of their food while dining out and upload the images to Instagram, Facebook, Flickr or Twitpic. Depending on your point of view, this is either a pointless bad habit, or a legitimate means of word of mouth and influencer or peer marketing. It is easy to make fun of the […]

Search Advertising Is Digital’s Big Dog

I don’t always look at bar graphs, but when I do… I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there […]

Crushing Copper with Annie Heckenberger

Editor’s note: Please welcome Annie Heckenberger of Red Tettemer O’Connell + Partners to AdPulp. Her first post is a “get to know me” piece and an excellent intro to her fast moving world. I have this favorite childhood memory. Every Friday afternoon in the summer, my best friend’s mother would drive my best friend, her […]

Work In Retail, No Really, Work In Retail

Recruitment advertising isn’t the sexiest beast in Adland. Nevertheless, there is a continuing need for it, as people don’t always see jobs or industries in the best light. For instance, what is the first thing you think of when you hear the word retail? Cash registers, bad lighting, Muzak and low hourly wages. Yet, retail […]

Brands Need To Be More Canine, Not More Human

Why do brands feel the need to say they’re “human”? This Ad Age article highlights the trend. I think more brands should be like dogs, not humans. Dogs simply have more qualities worth emulating. Dogs are loyal — when you feed them. Keep feeding them, pay attention to them, and they’re forever yours. Human loyalty […]