Archives for 2013

Welcome to the Age of Social Media Rubbernecking

I was working and in meetings early Monday when Burger King’s Twitter account got hacked. It was a problem for Burger King, for sure – plus a big headache. While the whole thing probably lasted a couple of hours, it spawned all sorts of breathless blog posts in reaction, with titles such as: “After Hack, […]

People Prompted To Drink More Pepsi, Drink More Pepsi

Indra Nooyi, chairman-CEO of PepsiCo, believes in advertising. She now has some numbers to back up her thinking. According to Ad Age, PepsiCo reported a 4% drop in full-year profits in part due to increased marketing spending. But fourth-quarter profit rose 17% as the spending kicked in. Pepsi also posted 5% organic revenue growth for […]

Are You Ready For the 24-Hour Branded Content Cycle? Because It’s Ready For You.

Baba Shetty of BMW Films fame is now CEO of Newsweek/The Daily Beast. He and Jerry Wind of Wharton’s Future of Advertising Program are busy considering how brands and their agency helpers might meet the rising challenge of content creation. To get there, brands will have to leave behind organizations and thinking built solely around […]

Far From A “Triumph” For Carnival Or Cruising

There’s an old saying in the hospitality business, “If the guest has a good experience, she might tell one person about it, but if she has a bad experience she’s going to tell ten.” With 3000 very unhappy customers disembarking last night from a failed (and well publicized) cruise, it goes without saying that Carnival […]

Sorry, But Brands Don’t Really Want To Fix Agencies

If you read Digiday every day, you’d be convinced that all advertising agencies are terribly dysfunctional and they’re pretty much screwed like dinosaurs. Which, as we all know, has a slight kernel of truth sometimes. But article after article aims to hoist agencies on their own petards. This article from Giselle Abramovich, entitled, “What Brands […]

Custom Brand Identity Now Available Off-the-Shelf

Hessian is a brand without a company, a backwards fabrication from a designer uninterested in how things are typically done. Be that as it may, the idea is generating some press for its creator Ben Pieratt, who now wants to sell his concept and the designs that support it for $18K to an entrepreneur in […]

Kansas City Shifts To The Tech Fast Lane, VCs and Ad Creatures Put Gas In The Vehicles

If you’re wondering what investment in infrastructure looks like, take a look at the terrific corporate-led model presently underway in Kansas City. Google selected the Hanover Heights neighborhood in Kansas City, KS to be the first “fiberhood” in America, and the search giant is now busy supplying the area with its most awesome Google Fiber. […]

At This Rate, The “Partner v. Vendor” Debate Is Academic

Clients are slippery. That’s what the numbers say. According to Ad Age in 1984, the average client-agency relationship tenure was 7.2 years. By 1997, that number fell 25% to 5.3 years. Today the average client-agency tenure is thought to be less than three years. “As an industry, it feels like we have lost sight of […]