What does it take to be a leader in an advertising industry or marketing firm? As I’ve noted before, many great copywriters and art directors don’t make great creative directors. It’s a different set of skills. And sometimes, for the agency or the person, this discovery is made too late — either after a promotion […]
Archives for 2013
I recently wrote about Big Data and how creative people might get left behind in the great rush to mine the data for insights into consumer behavior. In Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, author Eric Siegel takes a look at a broad spectrum of companies and organizations […]
I’ve written recently about my skepticism of the worshippers of “brand storytelling” as the new Holy Grail of advertising. So, I wasn’t sure what to expect from Jim Signorelli’s book StoryBranding: Creating Standout Brands Through the Power of Story.
Do you recognize a so-called native ad when you see one? It’s not as easy it sounds. Back in the day we used to plaster an ADVERTORIAL sign on top of any editorial that was supplied by a marketer. But marketers today want their ads, excuse me, their content, to blend in and fit seamlessly […]
We work in advertising, but are we able to fully realize the seismic shifts taking place in media? I don’t think so. It’s too hard to measure the rate of change, or keep up with how far the mighty have fallen. Thankfully, we can turn to media critic Ken Doctor. He reports that The New […]
If you’re a rock fan, I highly recommend you check out “Sound City,” a new documentary about a legendary LA recording studio that was all analog. No one denies the power of our new digital tools to make great music, but in the movie we hear musicians lament the brilliant imperfections of old-school recording methods. […]