So in the past two weeks, we’ve seen a couple of spots go for a disguised profanity joke. And they’re getting attention. First, the Kmart “Ship My Pants” spot: And now, the Philips Norelco “I’d FAQ Me” spots: As I learned when I wrote this Talent Zoo column about cursing, clearly there’s something about cursing, […]
Archives for 2013
This is a pretty fun look at the thinking behind Coke Zero’s sponsorship of March Madness. From Droga5: I’m not sure exactly when or where else it appears other than SlideShare, but that’s enough to suspect it’ll get passed around the office by basketball lovers.
Vine is Twitter’s new video App, where users capture short bits of video to share with their friends. Naturally, brand marketers are jumping all over this as widespread adoption among smart phone users is rapidly on the rise. According to Techcrunch, Vine is presently the #1 free App in the iTunes store. Here is a […]
Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it’s Content’s day in the sun. Problem is, the sun is a blistering force that withers all memes and movements alike. There’s enough content. Please stop. — Reeder (@thatreeder) April 9, 2013 […]