Once upon a time sales promotions were made from cardboard. They were flat, two-dimensional and lacked engagement. In short, promotions were boring. Thankfully, the promotions industry has outgrown its awkward years. Thanks to an influx of technology and the social interaction that it facilitates, sales promotions are now smart, connected, participatory events with multi-media campaign […]
Archives for 2013
People become bloggers on a whim. Yet, sometimes one’s whim is more like a bolt of inspiration. Such is the case for fashion blogger turned media entrepreneur, Geri Hirsch. Hirsch created a fashion blog, because i’m addicted, and ran it as a side-project. But she also used the blog’s popularity to propel herself forward. According […]
Congress has been getting up in Apple’s face about its offshore tax havens, but is it a problem for the brand? I think it is, because a brand is the sum of a company’s parts. A brand is what a company believes and what a company does; therefore, Apple’s brand is tarnished via its tax […]
DICK’S Sporting Goods, in partnership with Greenpoint Pictures and Anomaly, have created a video series featuring 13 online vignettes focused on what motivates a person to run. You can view the entire collection of stories at DSG.com/RUNFOR.
People are pissed about the food supply being tweaked by multi-national corporations in pursuit of profits. How pissed? Two million activists from 436 cities in 52 countries participated in Saturday’s March Against Monsanto. According to AP, Monsanto, which calls itself a “sustainable agriculture company,” maintains that its seeds improve agriculture by helping farmers produce more […]
This week on Mad Men, Peggy accidentally stabs her boyfriend Abe. On the way to the hospital, Abe thinks he might not make it and he wants to clear his conscience, so he tells Peggy she’s no good. Your activities are offensive to my every waking moment. I’m sorry, but you’ll always be the enemy. […]
With most marketing books, their titles and subtitles make them seem way too pretentious and self-important. Which is why I had a feeling that Nathan Yau’s book Data Points: Visualization That Means Something could be refreshingly human. And I was right. Yau, a statistician and the creator of FlowingData.com, has done something I’ve rarely seen: […]