Here is some exceptionally good news. According to Digiday, The Banner Industrial Complex Under Threat. “From a publisher’s standpoint, there really is no choice but to go this way,” said David Payne, Gannett’s chief digital officer, of the move away from the banner. “I think we’ve all proven over the last 12 years that the strategy we’ve been following — to create a lot of inventory and then sell it at 95 percent …
Eyeballs Yes, But Publishers Need The Rest of You Too
In the old days, editors assigned stories to reporters, then made suggestions for improvement as the copy came in. Today, it's a bit more complicated. Today, an editor needs to have the capacity to run the presses. Paul Smalera, tech editor at Reuters, warns on Medium that editors need to know some code and possess a working knowledge of design, or risk forfeiting maximum exposure for their stories. …
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