Archives for February 2013

Sorry, But Brands Don’t Really Want To Fix Agencies

If you read Digiday every day, you’d be convinced that all advertising agencies are terribly dysfunctional and they’re pretty much screwed like dinosaurs. Which, as we all know, has a slight kernel of truth sometimes. But article after article aims to hoist agencies on their own petards. This article from Giselle Abramovich, entitled, “What Brands […]

Custom Brand Identity Now Available Off-the-Shelf

Hessian is a brand without a company, a backwards fabrication from a designer uninterested in how things are typically done. Be that as it may, the idea is generating some press for its creator Ben Pieratt, who now wants to sell his concept and the designs that support it for $18K to an entrepreneur in […]

Kansas City Shifts To The Tech Fast Lane, VCs and Ad Creatures Put Gas In The Vehicles

If you’re wondering what investment in infrastructure looks like, take a look at the terrific corporate-led model presently underway in Kansas City. Google selected the Hanover Heights neighborhood in Kansas City, KS to be the first “fiberhood” in America, and the search giant is now busy supplying the area with its most awesome Google Fiber. […]

At This Rate, The “Partner v. Vendor” Debate Is Academic

Clients are slippery. That’s what the numbers say. According to Ad Age in 1984, the average client-agency relationship tenure was 7.2 years. By 1997, that number fell 25% to 5.3 years. Today the average client-agency tenure is thought to be less than three years. “As an industry, it feels like we have lost sight of […]

President Obama Embraces Google+. Now, Will You?

Google+ is the unloved soc net. But that may begin to shift, now that President Obama is using the platform’s Hangout feature for a virtual town hall, or “Fireside Hangout” this Thursday, just two day after his State of the Union address. According to Google, selected participants will ask the President their own pre-screened questions […]

We’re Taking The Concept of “Brand Impressions” Much Too Lightly

My friend Tom Asacker perked up when I wrote this the other day: “As a result of this digital vastness we now face a massive content hole, because millions of web pages are nothing without content. Yet, the content hole is actually much bigger than what we see online. And content marketing is much bigger […]

The Gecko Lands Book Deal, Readers Eagerly Await His Prose

Digital is spacious. So spacious, we may even think of digital space as infinite. As a result of this digital vastness we now face a massive content hole, because millions of web pages are nothing without content. Yet, the content hole is actually much bigger than what we see online. And content marketing is much […]

Don’t Go To Ad School, Go To School On Made Fearless

Alex Bogusky of Fearless Revolution and Dave Schiff of Made Movement are friends and colleagues. They’re also two of the most successful people in Crispin Porter & Bogusky history. Be that as it may, both chose to leave the agency to work at a smaller scale for companies they care about. Today the duo discussed […]