Archives for January 2013

Quality Content Is An Investment. Do Us All A Favor, And Invest Wisely.

Velocity Partners in Surrey, England is a B2B Content Marketing specialist. As such, the agency is rightly concerned about what the number of companies eagerly hopping on content bandwagon means. The agency concludes it means we’ll soon be swimming in a deluge of crap. To make sure you do not contribute to the content problem, […]

For Best Results, Align The Brand Truth With The Audience’s Inner Truths

I like it when advertising pros get intentional with their language and say it like it is. Witness the words of Douglas Van Praet, Group Planning Director for the Volkswagen account at Deutsch L.A. and author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing: Whenever I hear the word “consumer,” a term unavoidable […]

You’re Not A Suburban Mom, You’re A Waif In A Designer Dress

Target and Wieden+Kennedy went their separate ways last year. Now, some of the retailer’s post-Wieden work is beginning to appear on screens. The new food-forward ads made to support Target’s PFresh program are from mono in Minneapolis. Target has 1,100 stores under the PFresh model and 250 SuperTargets that offer a full range of groceries, […]

Amazon’s Cloud Is Raining Tunes

How smart is Amazon.com? If their latest move to improve its music store is any indication, they’re smarter than all their competition. According to Time, Amazon’s new “Auto-Rip” gives customers a free online version of any album they buy — or have bought on Amazon in the last 15 years. I just logged in to […]

John Jay Is Making Things In His New Garage

Portland is a city of makers. From things made from steel like barges and streetcars, to things made by hand like beer and food, Portlanders take pride in their creations. So, maybe it should come as no surprise that one of Wieden+Kennedy’s brightest minds and hardest workers is opening up a “Garage” where things will […]

Automated Creativity Is Coming But Its Success Won’t Be Automatic

A while back, I wrote about the automated Fantasy Football recap articles I’d been getting this year. It got me thinking. With so much space to be filled (see David’s post from earlier this morning), is it worth it for brands to get humans to do this work? If the data can be analyzed and […]

Content for the Social Stream Is Mostly Junk. But, Let’s Dress It Up And Call It Something Else.

With a handful of specialists on speed dial, where do brand managers turn today to fill the gaping content holes in its various social streams? According to Adweek, when it comes to “native advertising,” (a term I loathe), chances are the publisher or someone at the client is producing the content for the ad, not […]

Vagina, Vagina, Vagina … There, Kotex Said It

Who wants to work on diapers? Or tampons? No one, right? This may be changing, thanks to a brave new campaign from Kimberly-Clark and Organic and O&M. In this new effort from the Kotex brand, young ladies are encouraged to speak freely about their vaginas and ask vagina-related questions. Sans stigma. There’s an element of […]