Inide agencies, especially indie agencies with a strong digital practice, are hot properties. Holding company execs circle, but the news here is that increasingly these holding companies are media companies. For instance, Hearst bought the digital marketing firm iCrossing for $325 million in 2010, while Meredith has acquired a series of agencies including O’Grady Meyers […]
Archives for January 2013
The National Rifle Association makes “repugnant and cowardly” ads, but the gun lobby appears slightly more adept at brand-sponsored content. Here’s a look at a video from their “Life of Duty” series sponsored by Smith & Wesson and Brownell’s, the world’s largest supplier of firearms accessories, gun parts and gunsmithing tools. “It’s freedom to be […]
Last night I went to see the touring production of “The Book of Mormon,” a musical from the creators of South Park. It’s quite funny, but it takes some serious jabs at the LDS Church and the origins of its beliefs. Flipping through the Playbill I got when I entered, I noticed several ads like […]
People are people. Always. For instance, throughout the day people might consume food, gas, electricity, media, beer and more, but they remain people, not consumers. It’s a topic cultural anthropologist Grant McCracken picked up and ran with on Spreadable Media. My preferred term is “multiplier.” Consider this sentence, amended from a story in the Wall […]
The Atlantic is is one the best titles on the rack. I respect The Atlantic. And I’m happy to see that they’re having success with advertorial. Too bad they insist on calling it “native advertising.” My friend and agency head, Bob Hoffman, doesn’t like the new phrase any more than I do. “Native advertising is […]
Professional golfer, Rory McIlroy recently joined Nike with a blockbuster $200 Million contract (bolting from Titliest and Oakley). The first TV spot is out featuring a head-to-head duel with Tiger Woods.