I'm about as loyal a customer of Coke as you'll find. I grew up in Atlanta, which was largely built on Coca-Cola money. I drink several Diet Cokes a day, ask for it by name in every restaurant I'm at, and give dirty looks when the server asks, "Is Pepsi OK?" Having said all that, I'm really not interested in engaging with Coca-Cola as a company, nor do I feel any sort of special kinship with other Coke drinkers. …
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