Apparently, it takes 10,000 hours to become exceptionally gifted at a sport, craft or task. So, what does it mean for AdPulp to reach a 10,000th post milestone -- something we're accomplishing with this post? Does it mean we're more gifted today then we were yesterday at delivering you a focused, inside look at advertising, media and marketing news? Maybe it means nothing at all. After all, AdPulp is just a blog …
The Puyallup Fair Offers Fairly Good Sales Lessons
This past weekend, I went down to the Puyallup Fair, which dates back to the early 1900’s and is one of the largest in the country. Amid the rides, games, gastronomic atrocities, and livestock competitions, are hundreds of sellers pushing practically any product you could think of, and many you didn’t know existed. The halls of the fair, and the outdoor pavilions were lined with products of all kinds. …
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Serve Content Via Technology For Brands
People who build things online have little need for, nor love for advertising. Facebook's Jeff Hammerbacher put it this way: “The best minds of my generation are thinking about how to make people click ads. That sucks.” Todd Garland, founder of BuySellAds, in a piece for The Next Web aims to persuade propeller heads otherwise. There are some very real, complicated obstacles in the industry that need to be …
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Gators Come To Kyle Field For Aggie’s Inaugural SEC Clash
Now that the political conventions are over, we can focus on what truly matters. College football! If you're a fan of college football, you know that teams have been jumping from one conference to another like crickets at dusk. The Big 12, for one, has imploded. Colorado left last year for the Pac 12, and Nebraska left for the Big 10. This fall Mizzou and Texas A&M departed for the SEC, while TCU and West Virginia …
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The Ad Industry Has Lots Of Laborers, But No Unions
From the perspective or organized labor, this year's Democratic Convention in Charlotte is something of a bust. After pumping $8.5 million into the 2008 Democratic convention, unions decided against funding this year's convention because North Carolina is the most hostile state in the union to the very idea of, and practices of organized labor, as evidenced by the lowest unionization rate in America at 2.9 …
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Politics Is Marketing, So Don’t Tell Me Political Ads Don’t Work
If there’s one thing many voters of different political stripes agree on, it’s that they don’t like political ads. And ads are more pervasive than ever. That’s why politicians and Super PACs spend much of their time fundraising—they need to pay for the ads. So count me as incredibly skeptical when I see articles like this one from USA Today, which says that TV ads rarely swing Congressional elections. In the …
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Social Marketology Offers Some Insight Underneath The Buzzword Bingo
I’ve read a lot of books about social media marketing over the past few years. And, much like social media itself, I’ve seen the good, bad, and ugly reflected in the writing and presentation of these books. I think we get a little of all three in Ric Dragon’s Social Marketology: Improve Your Social Media Processes and Get Customers To Stay Forever. Dragon begins promisingly, outlining a process for companies …
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“Protect The Football” Is A Great Call To Action
Protect the football (from homebrew, wheatgrass, babies any environments that doesn't work for watching football). That's the new message from Buffalo Wild Wings and its ad agency, Fallon. Interestingly, some homebrewers are pissed at the brand. One commenter on YouTube said, “You should learn to make good wings before you pick on the people that have taken the time to make good beer.” Another …
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