Just last week, we looked at Google's elaborate courtship of advertisers. Now, it's Facebook's turn to woo. According to The Wall Street Journal, New York-based Carolyn Everson, 40, is Facebook's "liaison" with Madison Avenue, and she's busy providing big brands the kind of data they need to justify their ad buys on the social platform of choice. Ms. Everson is sending measurement wonks across the …
Continue Reading about Provided He Could Advertise On Facebook, What Would Wanamaker Do? →