"Nobody wants another social network right now," said Brian Solis, an analyst at social-media advisory firm Altimeter Group. The numbers back up Solis' claim. According to a recent comScore report, visitors using personal computers spent an average of about three minutes a month on Google+ between September and January, versus six to seven hours on Facebook each month over the same period. Stating the …
The Economy Isn’t Hurting WPP, Far From It
WPP, the world's largest marketing services company, earned record profits of more than $1.45 billion for 2011, up a whopping 43% from the year prior year. According to Ad Age, income at WPP was up was up 11.4% year-over-year to $16.05 billion. I'd like to ask that you pause, like I am, and consider this wealth. $1.5 billion after operating expenses, just last year. WPP will make more this year, and next …
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Banker Wolves Exposed In New Two-Minute Ad
Bartle Bogle Hegarty has remade the classic children's story, Three Little Pigs by Patricia Seibert. The remake is produced on behalf of The Guardian, and marks the media brand's first major brand positioning TV ad for more than 25 years, according the paper's own report. "Open is our operating system, a way of doing things that is based on a belief in the open exchange of information, ideas and opinions …
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Uprising Attempts To Capture Movement Marketing In A Fast-Paced World
Back in 2008 on this blog, David wrote two separate articles, here and here, on StrawberryFrog and its founder Scott Goodson’s notion of creating “cultural movements.” I didn’t think to check the AdPulp archives until I made my way through a copy of Goodson’s new book, Uprising: How to Build A Brand And Change The World By Sparking Cultural Movements. As it turns out, the discussion points raised then (and good …
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Venez Comme Vous Êtes (Come As You Are)
You want to involve people in your advertising. So they pay attention to it, and maybe even tell other people about it. Like so: On Friday the 24th of February, in the heart of the Parisian business district La Défense, McDonald's and BETC gave passers-by the opportunity to have their photo taken and integrated into the new McDonald's outdoor print campaign. From the looks of it, the participants had a …
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Don’s Fall From Grace Is Also Troubling For Non-Fans of Mad Men
“The image of Don Draper tumbling through space has been used since the show began in 2007 to represent a man whose life is in turmoil. The image used in the campaign is intended to serve as a metaphor for what is happening in Don Draper’s fictional life and in no way references actual events.” That's the response from AMC, after several people saw a connection to 9/11 in Mad Men's season five out-of-home …
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Not Your Father’s Dealer Advertising
Joel Ewanick, GM vice president and Global Chief Marketing Officer, hopes you will find Chevy's new online content offering, "Under the Blue Arch," funny, charming and interesting. Of course, that is a lot to ask. “We want America to get to know these characters and develop a relationship with them,” Ewanick told Detroit's CBS affiliate. Ewanick wants to alter your perception of Chevy dealers. …
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Yawn: Athletes Are Passionate About Winning; Ergo, They’re Attentive To Their Gear
Here's a new ad from Dick's Sporting Goods and its new agency, Anomaly. Sadly, it is like so many other ads in its category, a fact which makes the big PR punch up from the client (see below) hard to believe. According to Ad Age,Chief Marketing Officer Lauren Hobart said, "We really feel like what's coming through in this work is unique to Dick's. The myriad of different products and brands represented …