Archives for March 2012

Visual Mosaics In The Stream

“We’ve been too busy to hire a press person yet,” Ben Silbermann, CEO of Pinterest, said. Which is funny because his company doesn’t need a publicist–the public is all over it. According to Open Forum, Pinterest is the 16th most-visited website in America with 12 million users (like me). As I cozy up to the […]

Want To Reach People? Great, What Is Your Basis of Conversation?

I love to hear from clients who know their stuff. Julie Fleischer, Director of Content Strategy & Integration at Kraft Foods, knows her stuff. In an interview with Forbes she explains in terms crystalline what it takes to be a successful content marketer. The most important question to answer is “what is your basis of […]

Don’t Know About The Blades, But The Commercial Is F–in Great

The Dollar Shave Club is definitely making a splash with this spot: For some backstory, Fastcocreate has more: It turns out the guy in the video really is the founder and CEO of the new start-up, Michael Dubin. What’s more surprising, though, is the fact that he made the ad himself. “The world is filled […]

Hackers, Hipsters and Hustlers On The Road To Austin

“You’re either on the bus, or off the bus.” -Merry Pranksters Right now, bus loads of hopeful bootstrappers are making their way to Austin for SXSW. And by busloads, I mean busloads, thanks to the ingenuity of one Elias Bizannes, founder StartupBus. Here’s a look at the goings on from a StartupBus to Paris last […]

A Place Where the Best Entrepreneurial Ideas Grow

You know how important “buy-in” is. You need buy-in from your clients and your clients need buy-in from their prospects and customers. But it doesn’t always happen. In fact, you might say it rarely happens. Here’s an example from The Oregonian that nicely illustrates the problem. Mayor Sam Adams announced last week at his State […]

On Douchenozzle Patrol

Advertising prima donnas are such pricks. Here are two unrelated situations that support my premise… First, there’s a new study from consultancy Hoyt & Co. and marketing magazine The Hub that points to some serious cluelessness. According to Media Daily News, Hoyt and Hub polled 30 major marketers, including Procter & Gamble, Unilever, Kimberly-Clark and […]

Agencies Get With The Program And Sponsor Ad Blogs

I am pleased to see Steve Hall of Adrants nab this SouthBy-influenced sponsored content agreement with Red Square Agency. That’s the way it needs to work, for Steve, for us and for others bringing specially baked industry content to the people. In fact, if you’d like to speak to ad pros not attending SXSW this […]

165 Years In, Cartier Turns To The Cinema

The panther is steeped in Cartier brand history. According to The Telegraph. ‘La Panthère’ was the nickname of Catier’s legendary designer Jeanne Toussaint who created their first ever piece of panther jewellery – a bracelet for the Duchess of Windsor. This new short, directe by Bruno Aveillan, is Cartier’s first genuine foray into the world […]