Toyota is going artsy to promote its new 2012 Scion iQ. Take a look: There is a lot more to see at ScionAV.com, which is a textbook content marketing play.
Archives for March 2012
Coca-Cola is planning to increase revenue to $200 billion in 2020 from $95 billion in 2008. Joseph V. Tripodi, executive vice president and chief marketing and commercial officer at Coca-Cola, concedes that doubling revenue is “a big, hairy, audacious goal,” a.k.a. BHAG. Yet, he believes global megatrends like urbanization and the rise of the middle […]
Every company is a media company. You hear this line from me all the time, typically as an argument for content marketing. What I don’t often discus is how brands can also profit by running ads (often from competitors) on their brand-sponsored media properties, like Target does at Target.com. Newsosaur Alan D. Mutter, writing in […]
Most of the ad people visiting Austin for SXSW have made their way back to New York City, L.A. and every other corner of Adlandia. But not all. Some are staying behind, as I used to do, for SXSW’s Film and Music Conferences. Brent Grulke, creative director at SXSW, told Fortune, that big companies have […]
Watching the Dollar Shave Club video take off last week, it got me wondering: How many brands out there can get by without advertising agency help? And what does it take for ad agencies to survive these days and in the future? The rise of digital, social, and mobile marketing, on top of all the […]