Toyota is going artsy to promote its new 2012 Scion iQ. Take a look: There is a lot more to see at ScionAV.com, which is a textbook content marketing play. …
Continue Reading about Scion Doesn’t Give To The Arts, It Gives To The Artists →
By David Burn
Toyota is going artsy to promote its new 2012 Scion iQ. Take a look: There is a lot more to see at ScionAV.com, which is a textbook content marketing play. …
Continue Reading about Scion Doesn’t Give To The Arts, It Gives To The Artists →
By David Burn
Coca-Cola is planning to increase revenue to $200 billion in 2020 from $95 billion in 2008. Joseph V. Tripodi, executive vice president and chief marketing and commercial officer at Coca-Cola, concedes that doubling revenue is “a big, hairy, audacious goal,” a.k.a. BHAG. Yet, he believes global megatrends like urbanization and the rise of the middle class are in the company’s favor. “Every 30 days there’s the …
Continue Reading about Coca-Cola’s BHAG: $200 Billion by 2020 →
By David Burn
Every company is a media company. You hear this line from me all the time, typically as an argument for content marketing. What I don't often discus is how brands can also profit by running ads (often from competitors) on their brand-sponsored media properties, like Target does at Target.com. Newsosaur Alan D. Mutter, writing in Editor & Publisher, notes that most of the ads on the Target.com are related to …
Continue Reading about Brands Who Are Also Publishers Also Publish Ads →
By David Burn
Most of the ad people visiting Austin for SXSW have made their way back to New York City, L.A. and every other corner of Adlandia. But not all. Some are staying behind, as I used to do, for SXSW's Film and Music Conferences. Brent Grulke, creative director at SXSW, told Fortune, that big companies have taken on a larger, more direct role in the music industry. "What really kind of blows my mind is how enormous …
Continue Reading about Hi, I’m A Copywriter And An A&R Guy…Your Band Sounds Great →
By David Burn
"If you just hire people with ads on the resume they'll probably make you more ads." -Robbie Whiting It's not enough to just make ads today, ad people need to let their inner inventor out to play. That's the message unleashed by Robbie Whiting, director of creative tech and production at Duncan/Channon, last Friday in Austin. According to Greg Swan of Weber Shandwick, Whiting said marketing now needs to move …
Continue Reading about You’re Only As Great As Your Last Big Invention →
Watching the Dollar Shave Club video take off last week, it got me wondering: How many brands out there can get by without advertising agency help? And what does it take for ad agencies to survive these days and in the future? The rise of digital, social, and mobile marketing, on top of all the other traditional media, means more work needs to be done. More microtargeting of the audience. More tactics to pursue. …
Continue Reading about Only Ad Agencies Can Put Themselves Out of Business →
By David Burn
Creating compelling content for marketing purposes, whatever the platform, comes down to utility or entertainment. That's the opportunity for brands, and delivering on that opportunity requires a switch from the messaging approach that we've all grown so accustom to. Nature Valley Trail View is a new entry into the field that offers both utility and entertainment, without bothering to sell anyone a packaged …
Continue Reading about Nature Valley Explores Shared Points of Interest At Three National Parks →
By David Burn
Copywriters have screenplays in their drawer, up their sleeve and on their mind. It's just the way it is. Some writers never go anywhere with their day dreams, others move to Hollywood and through a special blend of luck, talent and sheer will, manage to see their ideas turned into multi-million dollar productions. Some, like Robert Pirosh, a copywriter turned screenwriter, go on to earn an Academy Award for Best …
Continue Reading about Peregrinate: To Travel Especially On Foot →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer