Good Magazine takes a closer look at Sao Paulo, Brazil, where they've banned outdoor advertising. Where businesses are concerned, it turns out some advertisers are actually thankful for the ban, as it's forced them to reevaluate and improve. "Companies had to find their own ways to promote products and brands on the streets," Lalai Luna, co-founder of ad agency Remix, told the Financial Times last year. "São …
I’m Michelle Bachmann, And I Approved This Message
The Iowa Caucus is tomorrow, and one would think that Iowa-born Michelle Bachmann--a Christian conservative--would do well. Whether her latest TV ad will help garner votes is another question. According to The New York Times, the ad is running on the local NBC station, WHO, 14 times over the next two days at a cost of just $7,600. By contrast, Mr. Romney and Mr. Gingrich have spent about eight times that on …
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It’s New Year’s Day, Do You Know Where Your Headset Is?
It was a pleasure and an honor to appear on Episode 182 of The BeanCast Marketing Podcast last night. It was also a bit of an effort, as I do not recover from two consecutive late nights on the town as quickly as I once did. I was on the show with Valeria Maltoni of Conversation Agent; Peter Shankman, founder of Help a Reporter Out (HARO); and Marc Whitehead, EVP/Managing Director at Reason Partners in Toronto. …
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The Key Rebrands A Car Dealership And Flips The Category On Its Head
I love, love, love it when a brand markets itself in a way unlike anything else in its category. And that's happening in Oklahoma City right now with a used car dealership rebranded as The Key. While there's a brand video on the homepage, its Facebook page links to a 90 second spot that serves as a great intro to what the brand is all about. In addition to cars, lifetime maintenance, and financing, The …
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Childhood Obesity Ads Serve Up Truth With A Side Of Guilt
As health care costs increase along with portion sizes, Children's Healthcare of Atlanta has decided to tackle the problem full-on in a series of ads that expose the problem of childhood obesity. The Atlanta Journal-Constitution has more: Using tools such as television commercials and billboards late this year, the campaign has offered stark black-and-white images of overweight children sharing bold and …
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