If you're going to get some celebrity power in your ads, you could do a lot worse than Gary Busey. …
Continue Reading about Gary Busey And Kia Hamsters: The Dream Team →
If you're going to get some celebrity power in your ads, you could do a lot worse than Gary Busey. …
Continue Reading about Gary Busey And Kia Hamsters: The Dream Team →
By David Burn
Gaming addictions are not as devastating as addictions to food or alcohol, but it is an addiction, all the same. Yet, that isn't stopping one popular game company from selling the addictiveness of their game right in their copy. Play this game with both your Droid or iPhone/iPad-toting friends. Experience for yourself why millions are addicted to the word building, triple score seeking, chat bubble sending …
Continue Reading about Game Layer Warning: Enter At Your Own Risk →
By David Burn
We aggregate content from traditional media sources, although it is a practice that is fading as our relationships with news makers and PR pros develop. Which is probably a good thing, because the big boys don't like blogs nibbling their content without some form of monetary compensation. According to Nieman Journalism Lab, 29 major news organizations have signed on as investors in NewsRight, a newly launched …
Continue Reading about Aggregators, Like Skateboarders, Are Unwanted By Pedestrians →
By David Burn
Give MINI six words and they will work magic. That was the challenge solved last fall by Portland designer, Mathew Foster, a partner at Official Mfg Co. MINI USA’s agency Butler, Shine, Stern & Partners asked fans to submit in six words to express their idea of “The Best Test Drive Ever. Period.” The contest, inspired by Larry Smith’s Six-Word Memoirs Project, was seeded on Facebook and Twitter and …
By David Burn
This radio spot from "consistent conservative" Rick Santorum helped the former Senator from Pennsylvania, go toe-to-toe with establishment candidate Mitt Romney yesterday in Iowa. From a media perspective, Santorum's showing -- he lost to Romney by just 8 votes -- overshadows how well Ron Paul did in Iowa. Paul's liberterian ideas had a lot of traction in the state, as evidenced by 21.4% of the vote. Now, …
Continue Reading about Election Season Provides A Window Into the Making of a Political Brand →
Google is one company that definitely doesn't rest. Nor are they immune from good ol' fashioned advertising efforts. The New York Times has more: Lorraine Twohill, Google’s vice president for global marketing, would not disclose how much the company had increased its advertising spending, but said there had been a shift in strategy. “As we got bigger, we had more competition, more products, more messages to …
Continue Reading about Google Goes For The Heartstrings As Well As The Eyeballs →
Holidays are always a good time to relax and recharge, and if you can do something that inspires you during your time off, so much the better. That's exactly what happened this year after I gave my wife a Christmas gift of tickets to the Jean Paul Gaultier exhibit at the Dallas Museum of Art. Gaultier? You mean the guy who designed those crazy cone-bras Madonna wore back in the day? Yes, that's him. Before last …
Continue Reading about Jean Paul Gaultier Proves Thinking Is Always In Fashion →
By David Burn
Don't wake up in a roadside ditch. Don't have a grandson with a dog collar. Stop taking in stray animals. These news Directv spots sure have a lot of directives for us to follow. But it's this directive the company hopes will come through loud and clear: Get rid of cable. I like this campaign a lot, probably because it's a campaign that relies on narrative to sell. And in a clever ways it …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer