Seattle's Wexley School for Girls is defending its client Wilson in a court of law public opinion. "These rackets are destroying young lives." Hilarious. …
Continue Reading about Rackets So Good They Ought To Be Illegal →
By David Burn
Seattle's Wexley School for Girls is defending its client Wilson in a court of law public opinion. "These rackets are destroying young lives." Hilarious. …
Continue Reading about Rackets So Good They Ought To Be Illegal →
By David Burn
Everyone wants to be an agency today. You know, because we're all creatives up in this joint. We just need to release the artiste within. To wit, Ad Age reports that Deloitte recently paid $40 million for Seattle-based mobile shop Übermind. "It's no longer an option to have a bad user experience, so having agency-type creative skills is imperative," says Mike Brinker of Deloitte. Accenture …
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By David Burn
"If corporations are people, then Mitt Romney is Mitt the Ripper." So says Colbert Super PAC, a political arm of Comedy Central's Stephen Colbert, a.k.a. the joke that's isn't a joke. The Colbert Report Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive I love the language in this spot. "If you believe corporations are people, due your duty and protect them." Even the …
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By David Burn
As agencies struggle to redefine themselves in this newer and leaner economy, new organizational constructs built on collaboration and trust are beginning to emerge. Fast Company points to one such configuration taking shape in Norway. While many ad shops have bolted on digital capabilities and called themselves “integrated,” TRY/APT has made the deliberate choice to remain a partnership of two distinct …
By David Burn
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” -Theodore Levitt Puzzling over what people at ad agencies actually do with their days (and nights), Faris Yakob advises that "it’s important to remember that advertising is a drill, not a hole." What he means is ad agencies may consistently output ads, but that's not the business they're in. Agencies are in the business of solving a …
By David Burn
President Obama wants "Made In America" to mean something again. And it's no wonder, when "Made In China" comes with as many human rights questions as it does. As you may have heard, over 300 employees at a Foxconn plant in Wuhan, China recently threatened to throw themselves off a building in a mass suicide. Foxconn manufactures consumer products for Apple, HP, Microsoft, Nintendo, Sony and several other …
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By David Burn
The Super Bowl is coming. The Super Bowl is coming. No Paul Revere's ghost hasn't started blogging herein, but The Super Bowl is coming. According to USA Today, Sketchers' Super Bowl ad will feature a French Bulldog and Mark Cuban, not Kim Kardashian (as it did last year). In response to Sketchers' new ad, a greyhound protection group has collected almost 50,000 signatures from folks who want the brand …
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By David Burn
KFC is out to win hearts and minds with its latest family-based public relations campaign. The fast feeder gave one military family an emotional and unexpected reunion this week. The 17-year-old twin daughters of Capt. Cherissa Jackson arrived at a Baltimore-area restaurant to help KFC employees assemble gift packages, but the gift turned out to be all theirs. And check it out, the brand needn't bother making …
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