Bill Keller, 62, is a reporter by trade. Today, he's Executive Editor at The New York Times, nevertheless, he identifies as a reporter. This Sunday, the Time's Magazine will carry an article by Keller on the state of journalism, false celebrity and the artlessness of aggregation. The piece is also an open attack on Arianna Huffington. Here's Keller's primary beef: “Aggregation” can mean smart people sharing …
Enter Diesel’s Alternative Nation State
Given the news this week about Chrysler tweeting the f-bomb by error and the heads that fell, as a result, it's a good time to look at another brand that's not afraid to curse, not afraid of being politically incorrect and not afraid of its big balls. For more on how you can migrate to Diesel Island, see your local travel agent. …
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Again With The Free Versus Paid Dilemma
Jason Fried of 37signals doesn't work for free and he sees no reason for me, or you, to do so. Here's an excerpt from his latest thought piece on Inc. Never be afraid to put a price on something. If you pour your heart into something and make it great, sell it. For real money. Even if there are free options, even if the market is flooded with free. People will pay for things they love. This lesson is at the …
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A Vineyard? Yes, A Vineyard.
I don't like this commercial. Talk to Chuck? No thanks. Chuck may be approachable, he may even be practical, but he's a dream destroyer. And someone please explain to me why these blowhard personas are hiding behind an animated filter. …
It’s Not A Bed, It’s A Multi-Platform Platform
Sealy and Leo Burnett want us to see a new Sealy bed as something more than a place to sleep. A supportive mattress set from Sealy is more than a bed, it's also a place to compose songs on guitar; a gaming station; a place to throw coats during a party, and more. All of which is true, but the spot fails to address the reason people buy a new bed--they need a better night's sleep. …
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Airport Bathroom Ads Are About To Take Off
Unless you're former Senator Larry Craig, airport bathrooms are a place you want to get into and out of fast. Real fast. And avoid distractions. But some advertisers think there's an opportunity there. USA Today has more on what's coming to the bathrooms of Chicago's O'Hare International Airport: The 40-inch digital-display screens will be placed in mirrors above lavatory sinks, outfitted with the capability to …
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Chrysler Cursed
Chrysler cursed on Twitter. What's the big fucking deal? Bad judgment is the BFD. According to Ad Age, an employee of New Media Strategies who was tweeting from the @ChryslerAutos account wrote: "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive." Apparently, the employee was lost inside Twitter--he or she thought she was logged in to another, private, …
Cubular
Philadelphia indie agency Red Tettemer + Partners is always up to something fun and interesting. I like that in an agency. A lot. The agency's new campaign for Philadelphia International Festival of the Arts (PIFA), taking place April 7-May 1, includes an enormous digital Cube art installation on the corner of Broad and Spruce in downtown Philly. Other campaign elements include wallscapes, bus wraps, pole …