You know how the Mayhem character embodies the Allstate brand? Here’s the same concept played out in a cinematic piece from Goodby Silverstein & Partners. Why Commonwealth Bank of Australia is working with an agency in San Francisco is interesting. Are Aussie agencies too close to it to see the brand properly? Or does someone […]
Archives for October 2011
If you believe your credit card purchases can’t be used for targeted ads towards you, think again. According to the Wall Street Journal, credit card companies are already pursuing it: The technology is still evolving. According to ad executives briefed on some of the ideas, a holy grail would be to show, for instance, a […]
I like this campaign for ConAgra and Kraft from DDB/San Francisco. There’s a simple but effective idea at work here, great casting and a repeatable pay off line. The spots were directed by Clay Weiner for Biscuit Films and edited by Whitehouse Post’s Matt Walsh.
People in these new Nike spots from Wieden + Kennedy are talking about “Alice,” a woman who likes to run. Who is this Alice? And why does she run the Gump?
Look, I’m sympathetic to the cause, but I’ve noticed the decreasing time and attention that I devote to reading printed newspapers and magazines. Courtesy of its online site, the New York Times looks at a new campaign being launched by the Newspaper Association of America: “Be able to find Iran on a map,” says one […]
I’m not quite sure what to make of this. Writing in the Guardian, columnist George Monbiot laments the necessary evil that is advertising: Some adverts appear to promote intrinsic values, associating their products with family life and strong communities. But they also create the impression that these values can be purchased, which demeans and undermines […]
Childhood lead poisoning is considered the most preventable environmental diseases among young children, yet sadly an estimated 1 million children are exposed to this dangerous household toxin. The most common pathway for lead poisoning is caused by deteriorating lead-based paint (on older windows, doors and trim, or walls) or through improper renovation, repair and painting […]