There's been quite a bit of activity under the hood at AdPulp, of late. I'd like to catch you up on some of it. First, we launched a new Jobs Section, with help from JobThread. It's something we've discussed doing in the past, but we had Talent Zoo as a sponsor here for several years, and we wanted to cooperate, not compete, with them. Now we are part of the Digital Media vertical at JobThread, which …
Lenovo: For Those Who Do
I like the hectic pacing of these new spots for Lenovo from Saatchi & Saatchi/NY. I also like how in the band spot, the copywriter name drops indie rock Omaha, home of Saddle Creek Records. …
Get Online Advertising Right, Or Get Out Of The Way
Former Yahoo CEO Carol Bartz was sent packing this week for failing to meet performance goals, according to The Wall Street Journal and several other sources. The Journal points out that Yahoo's focus on producing content is part of the problem at the portal. "People tell me that content is king, but that is not true at all," says Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the …
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Sales In The Tank? Drive Purchase Intent With TV
According to Marketing Daily, Coldwater Creek's sales are hurting and the company is turning to TV advertising for the first time ever to dig itself out of a hole. The Sandpoint, Idaho-based retail chain and direct mailer hired DeVito/Verdi in New York, to create the new seven-spot campaign. http://youtu.be/gjCUGJXYSGY The spot above throws me a bit. Getting dressed for a big night out in no way equals the …
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A Jacket Made For The Most Interesting Man In The World
Original Penguin by Munsingwear has launched a new campaign, from independent advertising agency La Comunidad. Yes, this new work is leaning on Dos Equis, but at least they're borrowing from the best. …
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The Fat Lady Sings As Shit Hits The Fan
The climate crisis is not a debate. It’s reality. To focus on that reality, a week from now Al Gore’s Climate Reality Project launches its live streamed, global 24 Hours of Reality event. To help promote the event - and capture the urgency of the climate crisis and the misconceptions created by deniers – Gore's team created two short, but expressive videos. …
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Take A Journey To The Cold Case For Claussen Pickles
When your pickles are not on the shelf with the rest of the pickles, but in the refrigerated section of the supermarket, you better have a plan to drive pickle shoppers to the correct aisle. Kraft does. http://youtu.be/qfrgzs8dToc Sir Edwin Horsham is a Shackleton-esque explorer helping willing shoppers find their way. Created by The Escape Pod (an AdPulp sponsor), Horsham charms shoppers to go along for the …
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Taking It Personally: In Advertising, Criticism Is 100% Guaranteed.
Recently, after presenting to a particularly difficult client, a colleague in the media department turned to me and said, "Wow. You creatives really get beat up. I don't know how you handle the constant criticism." It wasn't the first time I'd heard that—almost always from someone outside the Creative Department—but it reminded me how surviving in Advertising means getting used to a level of criticism most would …
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