Archives for September 2011

Starbucks’ CEO Takes On Political and Economic Gridlock In Washington

Starbucks CEO, Howard Schultz, wants to see American on an Upward Spiral. Like so many of you, I am deeply disappointed by the pervasive failure of leadership in Washington. And also like you, I am frustrated by our political leaders’ steadfast refusal to recognize that, for every day they perpetuate partisan conflict and put ideology […]

Here You Go Busy Blogger Man, Another Article For Your Site is the largest resource on the Internet linking shoppers to free-shipping deals offered by more than 4,000 online merchants. The company is also a content marketer. They keep up an active blog on frugal living, and they send out complete articles for editors like me to post. Here’s how their latest offering begins: Return […]

Charli Hoffmann and Alex Otis Make A Cute Couple, I Mean Team

It’s tough to get a job in advertising today. Same as it ever was. In their effort to land jobs, Charli Hoffmann and Alex Otis, students from the Miami Ad School in Brooklyn, opted to play the immigration card and the same sex marriage card at the same time (even though they are straight). Charli […]

Lowe’s Improves A Slice Of Life

The progression of life is really done well in this new spot for Lowe’s for the launch of their new “Never Stop Improving” campaign. The ad was created by BBDO. But, equally important these days, the song used in the spot is “Don’t Stop” by a Gin Wigmore, a singer from New Zealand. For a […]

Paid Content In 2012 And Beyond

Geekend Roadshow is coming to DMA2011 in Boston next week. DMA is “the global event for real-time marketers,” and Geekend is DMA’s hot young date. It’s also the Savannah-based conference that my friend and former colleague, Sloane Kelley, is co-producing (and my former employer, BFG Communciations, is sponsoring). I’m traveling to Boston to speak on […]

Know The Code

R&R Partners and Las Vegas Convention and Visitors Authority are back with new spots in their “What happens here” campaign. According to Las Vegas Sun, the LVCVA opted two years ago to temporarily discontinue production of “What happens here” ads and focus on other campaigns to aggressively boost visitation while the economy was slumping. Apparently […]

Brief Buddy – An iOS app for cracking the creative brief.

The folks behind Brief Buddy kindly provided me a promo copy of their iOS app (which runs on iPhone/iPad/iPod Touch). First off, this app will not help you write the creative brief. But as a tool for creative professionals gives you a handy platform for referencing the 20 most common tactics to get to the […]

Chasing News, Chasing Dollars

Business Insider was just given $7 million dollars from venture capitalists and a hard time by Felix Salmon of Reuters. Salmon is a financial journalist, and his nose is out of joint because he feels Business Insider is lifting a bit too much from AP and other sources. When media companies are asked to grow […]