Archives for September 2011

You’re Not Going To Flag This Bull Down

“The Bull” debuted today on YouTube. It’s a new adidas commercial from 180LA for Derrick Rose’s new signature basketball shoe, the adiZero Rose 2. Directed by Stacy Wall, the spot celebrates one of basketball’s most exciting players and showcases his athleticism, fearlessness and basketball prowess. Filmed in Madrid, the spot features authentic Spanish bullfighters in […]

Want Some Extra Publicity? Get Ashton Kutcher On Board

I’ll admit, I don’t watch “Two and a Half Men” and I only peripherally know about Ashton Kutcher’s many investments and participation in new media ventures. But if you’re a viewer, you might have noticed them. The Washington Post has more: Kutcher is reprising the pretty-but-several-sandwiches-short-of-a-picnic shtick that made him a household name on Fox’s […]

Would Advertising Go Postal if the Post Office Disappeared?

Direct Mail isn’t sexy. Most people hate it, they call it “junk mail,” often for good reason. And it’s always been a less-than-desirable assignment for creatives. But a lot of money is still spent on direct, and the US Postal Service is dependent on it to survive. So what would direct mail look like in […]

Steve Jobs Day 2011 Is Your Chance To Channel Your Inner Legend

I first learned how to use a computer by renting time on an Apple II+ in 1982. (Yes, I was *really* young then). The recent rumors surrounding Steve Jobs’ health, along with Apple’s continued dominance in the marketplace and stock market, have led to an increased appreciation of what the man has created. To celebrate […]

Relationship Marketing Or Bust

Kim Kadlec, worldwide VP of marketing at Johnson & Johnson, spoke at the OMMA Global conference on Tuesday morning in New York City. According to Marketing Daily, Kadlec said “the art of courtship” has been sacrificed to the speed of communications. “It’s overwhelming, but as marketers we have to shift from reach and frequency to […]

Where Your Does At?

In-game advertising has come to Cabela’s Big Game Hunter 2012 from Activision. Actually, it’s an in-game interactive promotion, but who’s counting? Agency: 72andSunny Director: Greg Popp

Reebok’s Butt In A Sling

Reebok International Ltd., a unit of Adidas AG, agreed to pay $25 million in customer refunds to settle charges of false advertising brought by the FTC over the shoemaker’s claim that its “toning shoes” could work better than normal footwear to whip muscles into shape. Larissa Bungo, a member of the FTC’s case team, says […]