iMeet is a simple new way to host meetings online. "For iMeet, seeing is believing," says Cory at Muhtayzik Hoffer, "so we’ve reconstructed some of the most important meetings in history, as they might have happened in an iMeet room." …
What Do You Call Reality TV When It Veers From Reality? A Commercial.
"Cooking With Emeril Lagasse's Attorney" and "Cooking With A Guy Who Looks A Bit Like Emeril Lagasse" from new Philadelphia Cooking Creme have close to one million views on YouTube. Aside from the YouTube love, Friend of AdPulp, Vinny Warren, and his team at The Escape Pod are also feeling the love from an unexpected source--Lewis Lazare of Chicago Sun Times. Warren is careful not to push the tone of the …
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Know Your Readers, Serve Your Readers
The New York Times, which is about to unveil its own pay wall, is looking admiringly at London's Financial Times in an article about the power of, and fight over, data. “We’ve moved almost from the dark ages to an age of enlightenment in terms of understanding our readers,” John Ridding, the chief executive of The FT, said last week. Mr. Ridding said improvements in collecting and mining customer data were …
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Some Serious Numbers On Display
During the Morgan Stanley Tech, Media & Telecom Conference in San Francisco last week, Neal Mohan, Google's vice president for product management, said the company has some 1,000 engineers around the world working to eliminate complexity and challenges from the Internet display advertising market, an effort that will prompt more advertisers to spend more of their budgets online. Mr. Mohan, who is responsible …
Big Brands Have The Money To Finance A Show, But It Takes More Than Money
Felix Gillette of BusinessWeek is responsible for one of the best features on a content creator that I've read in a while. Ben Silverman who helped create "The Biggest Loser" and "The Office" is a Hollywood golden boy who also understands Web culture and how to bring brands into the action. His new production company, Electrus, is busy pitching, producing and working to integrate brand stories into "the …
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There’s Comfort Food, And Now There’s Good Mood Food
This new Arby's commercial from BBDO New York is focused on people who eat fast food because of busy lifestyles, "but do not want to feel guilty about eating it," said Steve Davis, chief marketing officer at Arby's. "With this campaign, we're recommitting our team to inspire good moods each and every day." The TV spots will air on programs including American Idol, The Bachelor, Desperate Housewives, Grey's Anatomy, …
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Will You Look To Pork For Inspiration?
The National Pork Board has decided to drop its longtime campaign around "The Other White Meat" for a new positioning: Pork: Be Inspired. Now, I'm often the first one in the room to suggest that a client or brand I'm working on take a more elevated position or try to make itself feel bigger than it is. But this seems oddly jarring. And it's a much different position than "The Other White Meat," which I've long …
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The Bigger The Pie, The More Contentious The Pack
Labor battles are raging in Ohio, New Jersey, Wisconsin today, but there's another high profile dispute between labor and management that's been brewing for months, and the kettle could easily blow by later tonight. Anthony Crupi at MediaWeek examines what a potential NFL lockout means for the media and advertising industries. Should this game of chicken between management and labor take a turn for the …
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