Archives for February 2011

Morrissey Moves “To Where Digital Content & Commerce Collide”

Marathon runner and industry journalist, Brian Morrissey is taking over as the new editor-in-chief of DM2 Media. Image courtesy of Flickr user, David Berkowitz “We’re thrilled to have Brian lead us into the next phase of DIGIDAY,” said Nick Friese, CEO of DM2 Media | DIGIDAY. “Our mission is to serve the digital media and […]

The Movie Experience Isn’t The Same Without Popcorn And A Theater Full Of People

Do you love movies? Of course you do, but do you love them so much you care how they’re made and who makes them best? Of course you do, which is why you don’t really need Movies on Demand from Cox because you’ve already seen the films in the theater. Or have you? Agency: Thornberg […]

Spotlight On NW Creative: ID Branding Seeks Strategist

Portland agency, ID Branding, is currently looking for a Senior Digital/Brand Strategist to join their team. Details about the position are posted on LinkedIn. Disclosure Statement: I rent office space from ID and ID also hires me on a contract basis to write copy. I recently had to chance to talk to Dennis Hahn, one […]

Big Wigs Talk Up Cannes

Advertising people really don’t need to be persuaded to go to Cannes. If the agency foots the bill, they’re there. Be that as it may, the uber fest is releasing some anecdotal video featuring Bob Greenberg, Eugene Bay, Fernando Vega Olmos, Marcello Serpa, St├ęphane Xiberras, Nick Brien, Prasoon Joshi, Armin Jochum and Tom Beckman. Here […]

AdPulp In The Academy

Two marketing students at Western Michigan University’s Haworth College of Business tweeted today about subscribing to AdPulp and a few other marcom blogs as part of a class in Internet Marketing. Gavin Perko was even kind enough to call us “pioneers.” Here’s the class description: Note to students and their profs: you might find our […]

Listen To The Consumer’s Unconscious Mind

Countless billions have been spent on consumer research, but author Phillip Graves believes it’s a waste. “Consumer behavior is a by-product of the unconscious mind, whereas research is inherently a conscious process,” explains Graves. “The truth is that we are far less consciously involved in and aware of our consumer actions than we like to […]

The Envelope Please…

And the most popular Super Bowl XLV commercial, according to USA TODAY’s Ad Meter is: Which tells us what? That people love dogs? Yes, that’s one thing it says. It’s also interesting to note the other top performers in USA TODAY’s list. My “best of” list doesn’t look anything like USA TODAY’s. Some of my […]

Super Bowl XLV Commercial: Last Night’s Big Mistake

You’d think Crispin Porter + Bogusky and director Christopher Guest would know better, but no. Groupon is being vilified on the Web for running an insensitive Super Bowl ad last night. I have to admit, the spot above contains one of the worst transitions I’ve ever seen. You don’t go from talking about the plight […]