"They love knocks and clanks and clunks..." And I love well-crafted copy. Agency: RPA …
Continue Reading about This New Honda Civic Spot Has A Neat Beat Poetry Vibe About It →
By David Burn
"They love knocks and clanks and clunks..." And I love well-crafted copy. Agency: RPA …
Continue Reading about This New Honda Civic Spot Has A Neat Beat Poetry Vibe About It →
By David Burn
The following commercial features the all new Mercedes C-Class choreographed on top of frozen Spray Lake in Alberta, Canada. During the shoot, cameras froze and lenses popped as an unexpected snowstorm hit. Blustery, blizzard-like conditions weren't written in the script, however the agency and the crew decided to work with it enduring brutal sideways winds. With the exception of one composite, all shots were …
By David Burn
According to The New York Times, Walgreens is investing in its own brand of merchandise and encouraging consumers to opt for the store brand. The campaign is the first time Walgreens has gone beyond Sunday newspaper circulars and in-store signs to advertise its own brand. The campaign emphasizes the affordability and quality of the Walgreens brand products and uses the store's 26,000 pharmacists as a central …
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By David Burn
Toyota wants you to know that they have more than one Prius in the lot. …
Continue Reading about Hollywood Drives A Prius, James Lipton Plays With Words →
By David Burn
Portland Timbers wisely extended their out-of-home advertising campaign--currently draped on many exterior walls of commercial buildings in urban Portland--by offering to let fans of the team get their photos taken in the same style as the ads. Participants in the team's "We Are Timbers" fan photo shoot were provided with downloads of their photos, already cropped and sized for upload to use as profile pictures on …
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By David Burn
Previosuly on AdPulp: How Do You Make A Taco Supreme With Binders And Fillers? | Taco Bell Gets Saucy In Lawsuit Response Ad …
Continue Reading about What Lawsuit? Taco Bell Puts Some Meat Into Its Ads →
By David Burn
The agency business is in the dumps. That's what we hear from the press, right? Wrong! According to The Wall Street Journal, Publicis Groupe posted organic revenue growth for the last quarter of 2010--a key metric in the advertising industry that strips out acquisitions, disposals and currency effects--of 12.5%, almost twice what analysts had expected for the quarter, and a level Publicis hasn't seen since the …
Continue Reading about Publicis Has The Numbers Investors Like To See →
In any subjective business, particularly this one, personalities will bump up against each other. And struggle. And sometimes clash. Sound familiar? I was once playing with a friend's dog, doing what all dogs love to do: playing tug of war with a rope. And this dog did what they all seem to do: She tugged and tugged maniacally until I let go. Then she just brought the rope right back, not content with her victory. I …
Continue Reading about The Rope And The Tug Of Advertising. Which Do You Prefer? →
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