Adpulp
Advertising News and Know-How
By David Burn
Wired is taking note of the emails Steve Jobs has been sending to customers and members of the press. "They're off the cuff, but he's a marketing genius, though," Steve Rubel, senior vice president of Edelman Digital, said. "He's responding to the right e-mails at the right time, based on what he thinks is right." One of the responses Jobs delivered was to Gawker blogger Ryan Tate, who accused Apple of destroying …
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By David Burn
Tubefilter asked Jason Calacanis, CEO of Mahalo.com, a human-powered search engine, about the new "land grab" going on in web shows, and if the internet isn't over-saturated with content (of all sorts) today. Here's his response: Most podcasts have a life cycle where they publish for three or four weeks consistently, then people do a show every month before finally quitting. The land grab will be won by the people …
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By David Burn
Andy Whitlock, a Senior Creative Strategist for Poke in London presented the following material in Madrid recently. why digital isn't about digitalView more presentations from Andy Whitlock. Near the end of his deck, Whitlock shows some banner ads that use real time data to increase relevance for the viewer. I'm always looking for great examples of creative that's native to digital, instead of mimicking print …
Apparently, quite a number of people have noticed the similarities between the work of artists Christo and Jeanne Claude, and this commercial of AT&T entitled "Blanket." Now, Stuart Elliot The New York Times reports that AT&T is adding a disclaimer to the end of the spot. Last week, after receiving from a reader an e-mail message asking whether the commercial "pays homage to -- or is a ripoff of -- the art …
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By David Burn
Nick Eaton, the Microsoft reporter for Seattle Post-Intelligencer picked up on this case study that shows how well in-game advertising worked for the company's Bing search engine. According to Eaton, "Microsoft surprised itself when it took a look at a recent Bing ad campaign within Xbox 360 games." Integration with the content of the games is of the reasons the ads worked so well. Massive (Microsoft's video game …
By David Burn
Erik Qualman is back with a second edition of his Social Media Revolution, a state of the media report. One of the salient points that grabs me here is the idea that Generation Y and Z consider email passé, and that some universities have stopped distributing email accounts to incoming students. In fact, Boston College ceased the practice in 2009. Buy Qualman's book, Socialnomics, from Amazon.com. [via Mitch Joel] …
By David Burn
Tom Foremski is a former Financial Times journalist. Last March, on his blog Silicon Valley Watcher, he coined the term "Heinz 57 Media Business Model" to emphasize the number of ingredients needed for a successful strategy today. Multiple revenue streams are key to the success of future media companies. And each one will have a different mix of revenue streams. It's not enough to lunch out with a few of your top …
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By David Burn
design by Steve Gordon of @rdqlus_creative The other day, Gary Vaynerchuk said he wouldn't make videos and do what he does if people in his audience didn't comment. I don't feel that way, but I do wonder what happened to the practice of commenting on blogs. Facebook and Twitter happened, for sure, but the answer isn't quite that simple. I don't know the answer, but it's likely a combination of things. Whatever the …
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