According to Ad Age, Latin America's leading branded-entertainment agency, Fire Advertainment, is telling the country's story through 30 of its strongest and most beloved brands -- from Aceitera General Deheza olive oil to Zanella motorcyles -- in exactly 181 seconds each. The 181:0 project is airing this week on Fox cable channels and in movie theaters in Argentina. Each brand's story will air a total of 150 times …
Grand Clio Sans Grandeur
This spot for Boag's Draught won best-in-show for television at the Clio Awards this week. Slate's Seth Stevenson is not impressed. He calls the spot "a lame joke tarted up with decent CGI." The visual effects here are impressively seamless, and I enjoyed the sly Aussie wit--most evident in the moment when a man dunks his wife, hoping someone better might pop out of the water. But it's hard for me to understand why …
BP Takes Page From The Pentagon’s Playbook, Denies Access To The Press
According to Newsweek, BP, the U.S. Coast Guard and locals now employed in the Deepwater Horizon cleanup effort are working hard to keep the press, especially photojournalists, away from the spill. More than a month into the disaster, a host of anecdotal evidence is emerging from reporters, photographers, and TV crews in which BP and Coast Guard officials explicitly target members of the media, restricting and …
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When Just “Doing Your Job” Fails To Solve The Problem
Add branding consultants and hapless clients to the long list of things and people Hoffman/Lewis President, Bob Hoffman, a.k.a. The Ad Contrarian, doesn't respect. If your products are crappy, or your stores are dirty, or your service is lousy, or your business strategy is stupid, you -- my friend -- have a brand problem! Send in the branding consultants. ...Tinkering with the brand is so much more pleasant than …
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Product Integration Almost As Good As Word-of-Mouth
The Toyota Highlander will be starring in a new show from TBS this summer. According to Multichannel News, Turner Entertainment and Toyota are working together to produce upcoming original series Are We There Yet? ACE Media Corp. and Burrell Communications Group put the deal together. Toyota is the exclusive auto sponsor of the series, which is based on the Revolution Studios film of the same name. The show debuts …
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You Can Learn To Innovate, Or Fall Far Far Behind
PORTLAND--Webtrends maintains offices on the top floor of a 16-story building in the heart of Portland's business core. The analytics firm has kindly opened its conference room today to Portland Ad Fed, which is hosting a Pop Art-sponsored luncheon with Renny Gleeson, Wieden + Kennedy's Global Director of Interactive Strategy. There are two kinds of salad and three kinds of lasagna for lunch. I say hi to Andy Askren …
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Associated Content Ridin’ (A Mile) High After Deal With Yahoo!
Denver's alternative newspaper, Westword, is running a feature on Associated Content founder (and newly minted Yahoo! vice president) Luke Beatty. The following video isn't part of their report, just some background on Beatty and his firm. Responding to critics who say Associated Content produces unprofessional content that pollutes the world's search engines, Beatty told Westword: "Journalism is about news, and …
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PBR’s Brand Value A Fraction Of Facebook’s, But Still Valuable
Few beer brands are as iconic as PBR. The beer may be missing some hops, but the brand isn't missing a beat. All of which, makes it a property worth owning. According to The Wall Street Journal, investor C. Dean Metropoulos, a 64-year-old known for invigorating brands, has reached an agreement to buy Pabst Brewing Co. from the charitable foundation that owns the company for about $250 million. Metropoulos made a …
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