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Icelandic Sweaters? Yes. A Nation Covered In Ash? No.

The Sydney Morning Herald reports that Iceland's government has asked its 320,000 citizens to log on to the internet and help repair the damage done to its tourism industry by the Eyjafjoell volcano eruption in April. Inspired by Iceland Video from Inspired By Iceland on Vimeo. Icelanders are being urged to use social networking website Facebook, Twitter or a newly created tourism promotion website--Inspired by …

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Zuck Sweats It Out At, Reveals Facebook’s Ultimate Agenda

Kara Swisher and Walt Mossberg drove Facebook founder and CEO, Mark Zuckerberg, to shed his patented hoodie on stage at the Wall Street Journal's D8 conference last week. Apparently all the questions about privacy, or lack thereof, made the young executive sweat in what journalists are now calling his Nixon moment. So now we know that Zuck is intent on "Making the World More Open and Connected." And that he believes …

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Have Popular Digital Media Property, Will Travel

At least four interested parties appear to have submitted bids for Newsweek, the magazine that The Washington Post Company put up for sale on May 5th. We will see how that pans out. In the meantime, digital media properties continue to be scooped up at a brisk pace. According to the The Wall Street Journal, Ziff Davis, which started in the 1920s as a publisher of hobbyist magazines, has been sold to Great Hill …

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Yahoo Entertainment’s Homeboy Is A Straight Up Poseur

Barbara Lippert of Adweek likes the new Yahoo spot from Goodby Silverstein & Partners. She writes, "because the spot is so nicely cast, shot and cut, it makes up in its production what it lacks in originality. It's fun to watch, simple as that." I don't see the need to be quite that generous. The point of the spot is paid off with this line: "Stay close to the spotlight with the number one online source for …

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Marketing In The Moment Looks At Right Here, Right Now

Advertising agencies are quickly developing a reputation for acting slowly. Sure, some days it feels like work gets produced fast and on the fly, but today's reality is that you can create ads and other content in a matter of hours and days, not weeks and months. Many agencies aren't built for that. But for nimble agencies and small businesses who want get messages out there, take a look at Marketing in the Moment: …

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Wild West 2.0 Helps You Keep An Eye On The Intertubes

It's very true that everything you do or post on web, along with everything that's said about you, lives forever and can spread like wildfire. The law is always several steps behind technology and it's incumbent upon you, or your business if you own one, to make sure you're protected. Which is a perfect reason to check out Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier by …

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Incubate Your Best Marcom Ideas In Pepsi

PepsiCo is looking for emerging technologies and innovations in social media, mobile marketing, experiential marketing and gaming. Ergo, the beverage company is partnering with Mashable and Highland Capital Partners to provide up to 10 start-ups with resources, support and mentoring to bring their ideas to fruition. Beginning today until June 24, 2010, interested entrepreneurs can submit their application at …

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