Convinced there are not enough screens in the world, a company called Automated Media Services is set to introduce 3GTV at retail, in hopes that shoppers can be further swayed at the ever critical point of sale. One of the firm's advisers, Burt Manning, formerly of JWT, told The New York Times, "People are still watching television, but they're spread out among hundreds of channels and the Internet. The one place …
Architects Live In Awesome Houses, Transmedia Storytellers Must Do The Same
Agencies rarely put much effort into their own marketing materials, and this sad fact tends to be glaring on the web. When an agency does spend some time to rock their site, it shows. The new radicalmedia.com is a light-weight content-forward website, that pushes the most relevant and most recent material up front. All animations are powered by JavaScript, and @radical.media's use of AJAX provides a seamless user …
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Florida Is In The Gusher’s Path, But The Family Vacation Must Go On
According to The New York Times, the Florida tourism spot below is running in nearly every major media market from Dallas east to Boston, and financed almost entirely by BP (though there is no mention of it in the ad). The commercial drives people to more visitor-friendly content available from the Florida Live section of VisitFlorida.com. Cedar Key, huh? That is an off the beaten-path Gulf Coast destination. I'd …
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Brands As Change Agents, It’s Hard Work But Someone’s Gotta Do It
In his latest essay, Friend of AdPulp, Tom Asacker, asks, "Why do we continue to fritter away our organizations' valuable time, attention and money trying to keep up with, and optimize, activities that most customers find little, if any, value in? What invisible force holds us captive?" Asacker believes we are missing the point in our "drive for perfection in the field of marketing." He argues that while we busy …
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The Making Of Wieden’s “Dodge, Freedom And America” Spot
[via WKE] Previously on AdPulp: When It Comes To Muscle Cars, U.S.A. Doesn't Tie UPDATE: …
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Every Child Has A Dream
Vital Voices, a leading non-governmental organization, identifies, invests in and brings visibility to extraordinary women leaders around the world. This film tells the story of Kakenya Ntaiya, and how she has used her "vital voice" to change the lives of girls growing up in her native village in Kenya. The video was produced by YouTube Video Volunteers, which matches social change groups with filmmakers who are …
Steve Jobs Is “The Decider.” Are You?
"I'm completely uninterested in buying an iPad -- it really feels like the second coming of the CD-ROM 'revolution' in which 'content' people proclaimed that they were going to remake media by producing expensive (to make and to buy) products." -Cory Doctorow Writing on his blog, 9GiantSteps, George Howard--a musician, producer, educator, and writer who teaches in the College of Business at Loyola University in New …
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Careful With That Lead TV, The Internet Is Coming For You
Despite claims from some ad pros that online advertising doesn't work very well, there's no end of it in sight. In fact, online advertising has a long ways to go before it even hits its stride. Yet, presently it has enough speed to fly by newspaper advertising with nary a look back. According to The Wall Street Journal, the Internet is poised to overtake newspapers as the second-largest U.S. advertising medium by …
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