The International ANDY Awards, in partnership with Victors & Spoils, is using a mashup video montage thingee to promote its show this year. The creators of "Montage Me" are Michael Williams, Copywriter; Jyn Yi, Art Director; and Justin Gilman, Art Director, all from Leo Burnett's Energy Pool. The "Montage Me" campaign enables entrants to cast themselves in an 1980's-themed montage music video to one of three …
Yet Another Facebook Story: Page Admins Can Now See Number of Impressions Per Post
Do you manage a Facebook page for your business or a client's business? Okay, this post is for you. I just noticed that Facebook is now letting page admins see the number of impressions a Wall post gets. Naturally, this is valuable information, as it helps to paint a picture about the type of items your FB audience prefers. The new feature also calculates feedback percentages on said posts. As you can see in the …
Leave The HBO To The Professionals, Please
HBO Entertainment wants to encourage sales of their boxed DVD sets this holiday season, so they've teamed up with Biscuit Filmworks director Tim Godsall and BBDO New York to make the following arguments (against doing it yourself). If you don't want t leave it to the pros at HBO, you can MakeYourOwnHBO at this microsite. …
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Please Glaze Appropriately
According to Marketing Daily, Duncan Hines is using four commercial-quality, YouTube-posted videos produced by Filmaka to drive sales of its new Amazing Glazes line during the holidays. "We hope that during this fun time of family togetherness, the videos will inspire bakers to channel their inner creativity and have fun with Amazing Glazes -- making desserts that will be sure to impress," said Lora Van Velsor, VP, …
Surely, Ads Can Still Influence Popular Culture
When the news of Leslie Nielsen's death spread last week, it spread quickly. And pretty soon, everyone was sharing their favorite quotes from "Airplane" and "The Naked Gun." Will we ever see a time again when mass culture is shared so much? Can advertising, which has played its role in the culture, be a part of it? For most, advertising is disposable popular culture. But it can always be something more. We all want …
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The Onion Is A Multimedia Content Business, Not A Paper Pusher
According to Columbia Journalism Review, The Onion has decided to both get out of the print business and double down on print at the same time. The popular satirical newspaper and website has made the decision to franchise its print edition out to local partners. Franchisees will pay a weekly fee to license Onion content; they'll sell their own ads, pay to print and distribute the papers, and keep the profits from …
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Spotlight On NW Creative: Woody Goomsba
Leavenworth, WA is a tourist town known for its Bavarian-style buildings and folksy fun, according to Seattle Times. But thanks to a new promotional video from the chamber of commerce, the town may start to be known for other, more provocative attractions. "We quietly put it on YouTube on Friday," said Nancy Smith, the chamber of commerce's executive director, explaining the video spoof is aimed at a young, …
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How To Speak To A Frightened Consumer: Tell The Truth
Many agencies send holiday cards this time of year. Others, like Upshot in Chicago, issue year-end reports as a way to freely share their market intelligence and interest prospects in their thinking and available services. One of the trends Upshot identifies is Future Fear. As Americans begin to temper their eternal optimism about the future, marketers must be there to offer reassurance. Really? Marketers are now …
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Media Makers Continue To Push Into Marketing Services
According to The Wall Street Journal, Time Inc.'s new CEO, Jack Griffin, appears to be refashioning the magazine giant in the image of his former employer, Meredith Corp. He said in an interview Monday that he wants to boost the company's marketing services, which include functions like developing video for ad campaigns and custom publishing. Time Inc.'s marketing-services businesses account for just over $100 …
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Old Times Here Are Not Forgotten, But The Commercials Don’t Pass Muster
We're coming up on the 150th anniversary of the Civil War -- or, as they call it around these parts, the War of Northern Aggression or the War for Southern Independence. Battlefields, reenactments, and other historical landmarks will be big tourist attractions over the next few years. But as the Atlanta Journal-Constitution Radio & TV blog reports, The History Channel isn't warming up to the perspective offered by …
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