Adpulp
Advertising News and Know-How
By David Burn
Campbell-Mithun is helping Famous Footwear "Make Today Famous." There's also this "making of" video from the brand on YouTube that touches on the time-slice technique and 20-camera rig used to make the spot: …
Continue Reading about With The Right Back-To-School Shoes, You Too Can Be Famous →
By David Burn
Tech Flash, "Seattle's Technology News Source," held their annual Summer BBQ and Ping-Pong Tournament, at the Showbox Sodo on Wednesday. Portlanders Jeff Hardison of McClenahan Bruer and Nate DiNiro of UncleNate.com, made the trip to compete in foosball. According to Tech Flash, "they also arranged in advance to get shirts from a variety of tech startups in the Portland area, then donned different shirts for each …
By David Burn
Arlington, Virginia-based New Media Strategies is getting some positive press from Ad Age, thanks to a novel buy out strategy that awards not just the owners of the agency but the employees, as well. New Media Strategies was acquired by Meredith Corp. back in 2007. When that deal closed, CEO Pete Snyder and fellow founders set aside a stock pool to reward employees who stuck around. Three years later, that stock pool …
Continue Reading about If You’re Going To Sell The Agency, Sell It To Meredith →
By David Burn
Ed Cotton of Butler, Shine, Stern & Partners is thinking big thoughts again. This time about sustainability and what brands might do to radically embrace it. ...although a whole industry exists to refurbish, re-sell and repair old products, it's not branded and at the forefront of the brand experience. If brands were to get behind it and support and create the infrastructure, it would create a whole new brand …
By David Burn
In what appears to be a twist on iterative marketing, Razorfish is unveiling its newest offering--Razorfish Agile--which intends to help C-level executives develop products and services faster and more efficiently. Razorfish describes their "agile" concept as a faster way for designers and technologists to launch websites and digital marketing campaigns, especially where complex application development is required. …
Continue Reading about An Agile Provider Jumps Through Hoops →
By David Burn
Luke Sullivan, Copywriter. I somehow can't imagine his name without the professional designation, given how synonymous the two are. Of course, Sullivan's more than a Copywriter today. He's also Senior VP/Managing Group Creative Director at GSD&M in Austin and the author Hey Whipple Squeeze This, one of the more instructive "how-to" books available on the topic of creating advertising. Sullivan also has a new blog …
Continue Reading about The AdPulp Interview: Luke Sullivan →
By David Burn
When you first land on Red Bull's Facebook page, this is what you see: Naturally, Facebook's "Like" button is at the top of all these arrows. My guess is most people do what I did and click "Like." Note: after you "Like" this page and become a "fan" of Red Bull, you don't see this appeal any longer. …
Continue Reading about Red Bull Points Facebook Fans In The Right Direction →
By David Burn
As of Sunday night, season four of Mad Men season is underway. The first episode of the season is called "Public Relations" and it opens on a scene at a Manhattan restaurant where a wounded Korean War vet now working for Ad Age interviews a stoic Don Draper. Draper plays modest, and credits this feigned modesty to his Midwest upbringing. Another interesting storyline in "Public Relations" is the use of Portland …
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