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Cuervo Drinkers In Mexico Wear Their Brand Loyalty On Their Upper Lips

Jose Cuervo is challenging Mexicans to grow really big mustaches in honor of their country's bicentennial next month. According to Ad Age, independent Mexico City agency Anonimo came up with the unusual bicentennial concept, playing off one of Mexico's most iconic national symbols, the macho-man mustache, as sported by revolutionary Pancho Villa. Everyone who grows a 'stache or paints one on and then uploads a …

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Where Have You Gone, Dick Wasserman?

I have a pretty extensive collection of advertising-related books, and the news that Jerry Della Femina's "From Those Wonderful Folks Who Gave You Pearl Harbor" is back in print jogged my memory a bit. One of the best books I've ever read, and one of the most useful, is a book from 1987 called "That's Our New Ad Campaign?" from Dick Wasserman, a copywriter for many agencies of yore. It's long out of print, but if you …

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The Lowly Focus Group Gets A Hand Up From The Crowd

According to their website Napkin Labs is "a community of Gen-Y entrepreneurs, engineers, designers, and generally brilliant individuals with a passion for developing great products and services." Napkin Labs is also the subject of a New York Times feature on "tapping the wisdom of the crowd." The paper reports that Napkin Labs, which typically charges $10,000 and up for a project that involves both crowdsourcing and …

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More Advertising Needs To Smell Like Fun

I shudder to think of all the clients in all the meetings in all the agencies these days who are probably saying, "We need something like Old Spice. Give us something like that." Creating advertising that's simply fun and memorable? It's easier said than done. But why? These days, it's hard to sell clients on fun ideas. They want results, and they want them NOW. And times are tough. The economy is still sputtering, …

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Leo Burnett–The Agency, Not The Man–Turns 75

Some agencies don't last more than a few years, but Leo Burnett soldiers on. It's owned by Publicis, but the man's name is still on the door and his legacy lives on. Phil Rosenthal of the Chicago Tribune has some thoughts: Sorry, Charlie. Don't get mad, get glad. Catchphrases coined at Burnett may be phased out, replaced by other campaigns. But the best of them remain with us, like a song playing on a clock radio as …

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Talking Shop With Bill And Angela Of AdVerve

I had a great time on Tuesday talking to Bill Green and Angela Natavidad of AdVerve, a podcast about advertising and marketing. I've appeared on several shows of late, but this one turned out really well, at least to my ears. Bill, Angela and I covered a lot of ground in a short period of time. Some of the things we touched on: the perils of ad blogging and what might be done to improve the ad bloggers' lot in life; …

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An Example To Others, Singer Stands Out In A Noisy City

I Hate Steve Singer is the long-running ad campaign from Philadelphia jeweler Steve Singer, who in 1980 opened what was once the smallest jewelry store--8 ft long by 8 ft deep--in heart of Philadelphia's Jewerly Row, the country's oldest (and second largest) jewelry district. Writing on Open Forum, Rohit Bhargava notes that Singer's success with the campaign comes from it is very permanence and the fact that it …

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