Adpulp
Advertising News and Know-How
By David Burn
In new DRTV and DRDTV (Direct Response Digital TV) spots, Kodak and Deutsch continue the "Print and Prosper" campaign that works to expose the crime of high-priced printer ink. This ad seems makes fun of direct response advertising, while simultaneously embracing it and putting the time-honored pitchman to work for the brand. Visit Kodak Save Now for more. …
Continue Reading about Kodak Believes It’s Time For A “Printervention” →
The media upheaval of the last decade has left many journalists without permanent work homes. But they're still looking for ways to ply their trade. The New York Times looks at one effort that's taking advantage of the new mobile society: The magazine, called Nomad Editions and created by a New York start-up of the same name, will feature the work of freelance journalists with expertise in a specific area, like …
Continue Reading about Freelance Journalism Is Goin’ Mobile →
In my current copywriting gig, I write a lot of sales-related e-mails on behalf of clients. So it's not lost on me that people feel flooded with irrelevant e-mails, or simply ignore a ton of them. I've also taken notice that quick posts on Facebook and Twitter have reduced the amount of personal e-mails I tend to write. So does the inbox still have a place in the marketing plans of tomorrow? Writing in Ad Age, Steve …
Continue Reading about My Inbox Is Gonna Keep On Keepin’ On →
I stumbled onto studying advertising mid-way through college. I don't think it occurred to me in high school that advertising would be a career option. But Minneapolis agency OLSON is reaching out to high schoolers in an attempt to both diversify the business and get young folks interested in advertising. From The Minneapolis Star-Tribune: BrandLab is a three-year-old program that takes a marketing curriculum into …
By David Burn
According to Ad Age, Phoenix Suns basketball star Steve Nash and Deutsch's Michael Duda are opening a marketing consultancy firm dubbed Consigliere. The firm is armed with a $20 million investment fund, which it will use to take stakes in start-up companies. Nash and Duda want entrepreneurs to consider marketing not as an afterthought, but as a strategic part of the growth process. It'll focus on investing in …
Continue Reading about Nash Brings His Playmaking Ability To Another Arena →
Now Fast Company is taking a closer look at Alex Bogusky's decision to leave CP&B. It's been getting lots of press--BusinessWeek ran a feature last week. Still, it's hard to resist Danielle Sacks' article, entitled, Alex Bogusky Tells All: He Left the World's Hottest Agency to Find His Soul. She got to spend a good bit of time with him: Instead of talking brands, Bogusky riffed on the inequities of Wall Street, the …
Continue Reading about Alex Leaves His Company, Ends Up In Fast Company →
Philadelphia isn't all that far from Madison Avenue, literally and figuratively. And in The Philadelphia Inquirer, there's a look back at the era of "Mad Men" in the city: Gene Shay, 75, started out as a copywriter for Firestone & Associates while simultaneously spinning records on local radio. One story he tells illustrates that even in genteel Philadelphia, competition was competition. "Ad executives from four …
By David Burn
The New York Times is looking at the relationship between "hipster media company," Vice, and non-hipster brands like Intel and Dell. The partnership between Intel and Vice includes the creation of a Web site, The Creators Project, which began in May. Earlier this year, the partnership also began producing events in five cities around the world -- New York, London, São Paulo, Seoul and Beijing -- that are one part …
Continue Reading about EC = MC (Every Company Is A Media Company) →
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