Adpulp
Advertising News and Know-How
By David Burn
The following American Express OPEN's "Start Booming" testimonial features Divya Gugnani, owner of the culinary web company Behind The Burner in New York. For Gugnani "Booming" is getting paid faster. After using social media to reach 140,000 subscribers in just two years, Divya needed her cash to flow as rapidly as her company was growing. So she started invoicing with AcceptPay. Now her advertisers have more ways …
Continue Reading about AmEx Invests In The Boom, Not The Bust →
By David Burn
This is classic footage of Alex Bogusky and his dad Bill. …
Continue Reading about The Apple Doesn’t Fall Far From The Bogusky Tree →
Right now, the Twitterverse and the advertising world is learning that Edward Boches of Mullen didn't have a good night last night. He stayed at a Marriott, and his room had all sorts of problems. OK, so maybe it's not your fault that my hotel room ceiling leaked all night long. Though the fact that there was already a stain in the same corner of the room suggests you should have known about it. But what doesn't …
Continue Reading about Hell Hath No Fury Like A Social Media Advocate Running On Little Sleep →
By David Burn
Miles Galliford, co-founder of SubHub, a company that makes it easy to build a membership site and charge for access to premium content, says, the number one reason that people pay for content is because they can't get the information they need elsewhere for free. Writing on Marketing Profs, Galliford argues: "Successful membership websites tend to be run by people deeply immersed in their subject, and they have …
By David Burn
Here's some new work for Puma from Droga5. The San Francisco Egotist says, "not a single frame of it feels forced or fake." Okay, but the decision to go after the "after hours athlete," instead of real athletes, is a bit forced. …
Continue Reading about When You’re A Puma-Wearing Hipster, The Night Too Is For Sport →
By David Burn
The Times of London has lost 1.2 million UK readers across its daily and Sunday websites and almost halved the amount of time people spend on its sites in the past three months, according data released by ComScore. This is why: Currently the Financial Times and The Wall Street Journal are the only other major papers to have paywalls in place. [via Business Insider] …
We've been hearing about location-based apps for a while. This one sounds like a big one. From The New York Times: Major retailers are working with a new smartphone application that tracks and offers promotions to shoppers as they move from outside the store, to counters, to cash registers -- even inside the dressing room (now that's persistence). The app, called Shopkick, will be available on Tuesday for the iPhone …
Continue Reading about Tracking You At The Mall? There’s An App For That →
By David Burn
MINI is introducing new 15-second TV commercials to support its MINI Countryman, a vehicle that purports to "bridge the gap between urban and country life." …
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