Adpulp
Advertising News and Know-How
By David Burn
Camille Paglia's writing is a pleasure to read. Her latest contribution to The Chronicle of Higher Education chops academia off at the knee. Jobs, and the preparation of students for them, should be front and center in the thinking of educators. The idea that college is a contemplative realm of humanistic inquiry, removed from vulgar material needs, is nonsense. The humanities have been gutted by four decades of …
Continue Reading about Trump Has An Apprentice Program, What About You? →
By David Burn
Oregon Senator Ron Wyden is different. Like Oregon. I don't know that I believe outsider claims from any Senator, however well meaning. The deal with being a Senator is that you're actually the ultimate insider and you're going to use that influence in ways you and your constituents see fit. Anyway, the Wyden spot above is no great addition to the political advertising canon, I point to it because I'm forever …
Here's a guerrilla marketing stunt gone bad. From SFGate.com: L.A.-based Davis Elen Advertising has taken responsibility for last week's advertising stunt for the Las Vegas version of the Mafia Wars online game. The advertising company glued dozens of fake $25,000 bills to city sidewalks to build "buzz" for the popular game, produced by Zynga Game Network. Each bill had a link to mafiawarslv.com. But neither City …
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Writing in Ad Age, CCO of High Wide & Handsome, Mike Wolfsohn, writes that when it comes to being a great hire for an agency, there should be more value given to creatives than just what's in their books: Now that I'm in the position of hiring creatives, I'm convinced there's no correlation between the quality of a creative's website and his or her ability to contribute to an agency and its clients. Of all the …
Continue Reading about Should Creatives Be Thinking Beyond The Book? →
By David Burn
Given that HBO walked away with 25 Primetime Emmy Awards, the most of any network for the eighth year in a row, last night, it might be a good time to pause and ask, "Why is HBO so damn good at what they do?" Vanity Fair spoke to Michael Lombardo, president, HBO programming, to find out what's in HBO's secret sauce. "We start with an unmitigated respect for writers and the written word. You can talk to any film or …
By David Burn
Sometimes the music makes the ad. That's clearly the case for FreeCreditScore.com. A fact which makes a nationwide band search--which is a "been there, done that" idea--brand appropriate. The summer-long search concluded with The Victorious Secrets, a band from Detroit as the winner. The band emerged as America's favorite in a competition that began with more than 100 hopefuls. The new spot debuts Sept. 12th during …
Continue Reading about Life Is A Contest, Especially When You’re In A Band →
By David Burn
This "virtual date" brought to you by Johnson & Johnson and BBDO Toronto. …
Continue Reading about A Date With Brad, Wherein He Discusses Your Period. Yes, You’re Dreaming. →
By David Burn
Scott Heiferman of Meetup speaks to Henry Blodget of Business Insider about his company and Meetup made the transition to a pay model. "We have a product that's good enough for people to pay for," says Heiferman. I like the simplicity in that. …
Continue Reading about One Startup’s Journey From Free To Fee →
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