As a copywriter, I suppose I'm contractually obligated to say I like this holiday card/ad from Droga5. Click on it to enlarge. But the truth is, in 2010, I first encountered this not in the newspaper it ran in (which was in Australia), but on a few blogs like Adfreak and some others. And I skimmed it. I've skimmed it 4 or 5 times to get the general idea. Even as I'm posting this, I haven't read the whole thing from …
Are DVR Viewers Skipping The Ads? Really, Who Knows?
I'll admit, if I watch a show on a DVR, I'll skip the ads -- that is, if I'm paying that much attention. Often, I'll be watching while doing something on my laptop and I'll forget what I'm watching isn't live, so then the commercials will play. It's this kind of existence that the New York Times reports is trying to be sorted out: Nielsen suggests that DVR owners are watching more TV and commercials over all than …
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The Tracy Awards Looked For Bad Work. And Found It.
It might be shooting fish in a barrel, but The Tracy Awards found some of the worst ads of this year. Like this billboard, which uses Sizzler as a verb: See all the, ahem, winners, here. …
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Forbes Declares Ad Superlatives, And Commenters Beg To Differ
Among the many year-end "Best Of" lists comes The Year's Most Creative Advertising Ideas on Forbes.com. Note the terminology here -- not the most creative ads, but ideas. So there's a mix of interesting things here, from Old Spice's TV ad to Kellogg & Nestle's Pop Up Stores to The Puma Social Campaign to Alicia Keys "Digital Life Sacrifice" (where celebrities went "dead" on social media to raise money for AIDS …
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Collect Toys for Tots, Grind Fatburgers
In 1947, Toys for Tots was conceived in Los Angeles by Major Bill Hendricks of the U.S. Marine Corps Reserve. The Advertising Club of Los Angeles, now known as ThinkLA, was the first organization to adopt it on a large scale. This year thinkLA and its Toys for Tots Event committee put a competition together where member companies competed to collect the most toys. The Phelps Group and Fraser Communications won the …
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Spoiler Alert: There’s A Print Ad Embedded In This Video
Artist Levi van Veluw hand-made two mannequins from scratch in his studio in the Netherlands, and photographed them. "City" consists of model cars and other miniature objects as well as small, wooden blocks, while actual moss, grass, leaves, flowers and mud were used to create "Nature." …
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Like Bookmarks, But Better
AdKeeper, which allows consumers to "clip and keep" an online ad, emerged from stealth in October, and has since been operating in beta, preparing for its full roll out in Q-1 of 2011. AdKeeper's Founder, Chairman & CEO Scott Kurnit, who is also the founder of About.com, said, "Advertisers love AdKeeper because it delivers true engagement between consumers and marketers. Those marketers have also made it clear that …
Landolakes.com New Design Like Butter
With the launch of a new website by Colle+McVoy, the venerable 85-year-old Land O'Lakes Dairy Foods brand introduces new content and heightened functionality just in time for holiday cooking. The newly refreshed Landolakes.com is a complete site redesign meant to help consumers engage with an established brand in new ways. For instance, the Test Kitchen section highlights the brand's expertise with tips, photos and …
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