See the whole campaign in larger sizes. [via Luke Oeth and Josh Leutz] …
Continue Reading about These Ads Make Me Happy, And I Bet The Beer Would Too →
By David Burn
See the whole campaign in larger sizes. [via Luke Oeth and Josh Leutz] …
Continue Reading about These Ads Make Me Happy, And I Bet The Beer Would Too →
By David Burn
I love to see a client fully embrace the power of content and that's precisely what's going on with the Queensland Government in Australia. These people are serious about content, and a lot of other institutions (and businesses) could benefit by taking a page from their deck. Fostering the creation, use and re-use of digital content is a critical element to achieving the economic and cultural goals of present and …
Continue Reading about Queenslanders Gather Round The Digital Campfire →
By David Burn
This page on Facebook has more than 22 million fans. I had no idea virtual farming was insanely popular. Thankfully, Brian Morrissey of Adweek is helping me catch up. Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency. The in-game offer on Tuesday resulted in Microsoft's Bing page gaining 425,000 fans in a single day, more than tripling the …
Continue Reading about Bing Finds Friends In The Psuedo Agrarian Movement →
By David Burn
Ann Handley, Chief Content Officer of MarketingProfs admits that she was wrong about LinkedIn. She thought the soc net was mostly for finding a job, but now admits the site is more than that. What's more compelling is the revelation that Boston's PJA has had success prospecting for new business via LinkedIn. After using LinkedIn to fill key positions within the agency, PJA VP Greg Straface decided to test how …
Once you look past the One Show, Cannes, the CLIOs and all the other popular awards shows, there are a whole shit-ton of other shows that attract more client attention. Some are tactic-specific, some are industry-specific, but to many folks other than creative types, they matter quite a bit. Over at Gods Of Advertising, Steffan Postaer takes a look a one such show, the Racies, sponsored by the Retail Advertising and …
Continue Reading about Making Contacts Is One Way Of Winning The Racies →
By David Burn
According to Financial Times, Sir Martin Sorrell, chief executive of WPP, warned on Tuesday that social media sites are "less commercial phenomena, they are more personal phenomena", more similar to "writing letters to our mothers" than watching television. "Invading these [social] media with commercial messages might not be the right thing," Sir Martin told delegates at the Financial Times Digital Media and …
Continue Reading about When You Feed The Machine, It May Try To Return The Favor →
By David Burn
Traditionally, state lotteries have been allowed to have only one Mega Jackpot game - meaning you're state is either a Mega Millions state or a Powerball state. That changed on January 31, when Washington's Lottery introduced Powerball to its portfolio of games, giving Washingtonians access to two multi-state Mega Jackpot games. Agency: Cole & Weber United, Seattle. Directed by PES. …
Continue Reading about Spotlight on NW Creative: Washington State Lottery →
By David Burn
Joel Spolsky, co-founder and CEO of Fog Creek Software in New York City and popular blogger at Joel on Software is done blogging to build business. The best evidence suggests that there are many other effective ways to market Fog Creek's products -- and that our historical over-reliance on blogging as a marketing channel has meant that we've ignored them. I realize now that blogging made me, and Fog Creek, a big fish …
Continue Reading about You Can Lead A Blogger To The Keyboard… →
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