Archives for November 2010

Bloggers Shed Their Pajamas For Silk Robes And Other Finery

Business Insider loves to publish lists (because people like me love to read them). Especially this one, which details 20 blog buyouts that made their founders rich. 20. Politicshome – Sold for $1.3 million 19. GardenRant – Sold for $1.3 million 18. Arseblog – Sold for $5 million 17. World Hum – Sold for $6 […]

Yet Another Facebook Story: Display Mastery

Nearly one of every four graphical, online display ads viewed in the United States in the third quarter was on Facebook’s website, according to a new report by Web analytics firm comScore. Facebook’s 23.1 percent share of display ad impressions was up sharply from 17.7 percent in the second quarter and more than double the […]

Agencies With the Midas Touch

The Midas Awards honors advertising in banking, brokerage, insurance, mutual funds, and credit, in addition to real estate, accounting, and consulting. The 2010 Midas Jury awarded McCann Erickson New York the prestigious 2010 King Midas Award for “The Priceless Gift Finder” for their client MasterCard Worldwide. In addition, The Jupiter Drawing Room in South Africa […]

Spotlight On NW Creative: Ducks Reveal Their New “Deep In The Woods” Basketball Court

University of Oregon will open its new Matthew Knight Arena in time for Pac 10 conference play next January. Last week the Ducks unveiled the arena’s basketball court–Kilkenny Court–that’s more artistic than a typical hardwood court. “We wanted to design the most iconic television presence possible for the University of Oregon by conjuring up a […]

Yet Another Facebook Story: Social Browsing Greater Than Or Equal To Web Browsing

Mark Kirby, a senior consultant at ReD Associates, writing on a Fast Company blog, points to some interesting studies about time spent on Facebook. Intense Facebook use among certain demographics drives these numbers higher and higher. In a recent study of 21-29 year old females, we saw a surprising number spending as many as five […]

San Francico Tells McDonald’s To Stop Toying Around

According to Los Angeles Times San Francisco’s board of supervisors has voted to ban McDonald’s Happy Meals from the city’s restaurants. The measure will make San Francisco the first major city in the country to forbid restaurants from offering a free toy with meals that contain more than set levels of calories, sugar and fat. […]

I Love This

Love it or hate it, this is advertising. That’s the theme 2010 ADCC Awards is working with this year. Hate/Love from CRUSH on Vimeo. Agency: Leo Burnett Toronto Director: Arev Manoukian of Spy Films [via Adfreak]

It’s Advertorial, BFD

American Society of Magazine Editors doesn’t like Forbes’ new sponsored blogs. Not that that’s a problem for anyone outside that esteemed organization. “Advertiser-supplied content, whether in print or online, should not look like editorial content,” said society CEO Sid Holt. “This is a bedrock principle, clearly stated in the ASME Guidelines for Editors and Publishers. […]