Phil Johnson is CEO of PJA Advertising & Marketing with offices in Cambridge and San Francisco. He’s also a contributor to Ad Age’s Small Agency Diary. Johnson’s latest piece addresses some fundamental problems people in the agency business face. Like this one: If you want a healthy, profitable relationship, find a client that can articulate […]
Archives for November 2010
Working with a concept that isn’t their own, T-Mobile does a pretty nice job here with the script and the casting. I especially like the personification of AT&T. MG Siegler at Techcrunch also likes the spot and he believes it’s a “smart” play by T-Mobile. What say you?
Gotta love these scientific studies. From Marketing Week: Research has found that oxytocin, which acts as a neurotransmitter in the brain, causes people to have more empathy towards issues raised in TV advertisements. Participants at the Claremont Graduate University in California were given a spray of oxytocin to sniff, or a placebo, and then shown […]
Three powerful women–Irene Rosenfeld, Dana Anderson and Mary Beth West–are shaking things up at Kraft’s headquarters in suburban Chicago and the reverberations can be felt along North Michigan Avenue and beyond. According to Ad Age, Kraft has, over the past 24 months, cut longstanding ties with Interpublic Group of Cos. and WPP shops on more […]
OPEN Forum got my attention this morning thanks to a feature interview with Andy Hunter and Scott Lindenbaum of Electric Literature, a new literary magazine that’s making it big. One of the reasons they’re making it big: they practice media agnosticism. By offering more than the paperback option–in fact, by making their journal available on […]