Archives for November 2010

Google’s Visual Search Technology Returns Branded Answers

According to The New York Times, Google introduced a smartphone application last year that lets users take photos of objects and get search results in return. The app called Google Goggles is now available on Android phones and the iPhone. Google is now bringing this functionality to five national brands in an experiment to see […]

For Analog In Ohio

I love how Marcus Thomas and Kent State Folk Fest tap into the need for analog today. The need is palpable, but not always evident. Given the festival’s social media presence and request for press coverage, Adfreak writer David Gianatasio argues that “the whole back-to-basics counterculture thing is a sham and these faux-hippies are tappin’ […]

Digital Marksman Takes Aim At Traditional Agencies, Hits His Target

Adaptive Path president Peter Merholz loaded his blog canon this week and put “ad agencies” in his cross hairs. Ad agencies, in particular, are soulless holes, the precepts of whose business runs wholly contrary to good user experience practice. While I would like to think advertising and marketing agencies can evolve their practices to appropriately […]

HumanKind: The Back Story (Nothing New On Wacker Drive)

“Acts not ads.” – from HumanKind John Warrillow, author of Built to Sell and Drilling for Gold, says “there is no faster way to gain credibility for your business than to write a book.” I think that’s a particularly narrow view of how to grow a business, but I don’t discount the importance of having […]

The Mad Men Pushed Ping-Pong

I work in an office where we don’t have lots of crazy creative things you’d find in some agencies. But we do have a ping-pong table. Seems that’s a bit of a tradition, ginned up by old-school advertising in the post World War II era. Slate Magazine takes a closer look: How were thousands persuaded […]

Pumpkin Pie Makers Are Thankful For A Shared Sense Of Humor

Frisch’s Big Boy in Cincinnati found an interesting place for its holiday-themed outdoor campaign. With help from Powers Agency, Frisch’s Big Boy placed its messaging right in a competitor’s grill, or oven, as the case may be. “I just thought, the nerve of someone to put their advertisement of a pumpkin pie practically on the […]

Web Celebs Move Metal

According to The Wall Street Journal, Lexus is enlisting people with a strong following on Twitter and other social media to create buzz around its products. Its new campaign includes online videos that show actress and comedian Whitney Cummings interviewing an array of social-media heavyweights as they take the Lexus CT 200h for a spin […]

Don’t Fear Your Data, Preserve It

For most organizations there are very real risks associated with NOT preserving web content. A stringent regulatory environment, greater focus on privacy policies, and evolving electronic data preservation standards have highlighted these risks. According to The New York Times, Tribal DDB is teaming with Nextpoint, on a new archiving product called Cloud Preservation specifically to […]