Stuart Elloitt of The New York Times took note this week of the creation of a new unit at BBDO New York called Batten & Company, after George Batten, whose agency, the George Batten Company, merged in 1928 with Barton, Durstine & Osborn to form what is now BBDO. Batten & Company has 20 employees, who help marketers understand changing consumer behavior and articulate what their brands stand for. Of course, that …
Continue Reading about Batten & Company Making The Old Man Proud →